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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100
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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

Big companies and small companies have different needs, and so their briefs are also formatted differently. And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. If you come from the agency side, you are used to a certain format.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 20
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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Excel Template for vendor comparison: you can download and use my template as a starting point. You get the point.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions.

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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Link buying isn't supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases. Among his conclusions: more content helps. Blogging helps. Social media works.

SEO 20
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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. However, many companies have all of the materials they need already created.