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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. “Image ads (a.k.a.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. Part of the reason is because it is often more difficult to measure value for companies where the sale happens offline. Picture an e-commerce company selling products via credit card on its website. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. Editor's note: For example, using Salesforce for Google AdWords.)

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The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. ROI may take time, and can be challenging to measure accurately, but your prospects are using these sites and talking about your industry, your competitors, quite possibly even your company. Tweet This!

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far).

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Why Social Media Really Matters

Customer Experience Matrix

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. Search marketing reaches a new level of engagement because customers can interact directly with the company Web site. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. search marketing.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet). Less than 30% of respondents in either group said their company maintains a blog. last year (2009).

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Creating Consistent Content - A Content Marketing Plan

Junta 42

The following is a guest post courtesy of Russell Sparkman from Fusionspark Media , a new media communications company based in Washington state. I've had the pleasure of working with Russell on a number of projects, most recently their amazingly successful New Media 2012 conference. As you will learn from Russell's post, he's advocating a content marketing schedule that is quite ambitious, challenging for most companies. Make online/offline media buys, such as Radio, TV, Print, Google Adwords. 4 = Quarterly Taxes are often due quarterly. In this case, “1?

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. The speakers also touched on the idea of getting more from PPC by using specific landing pages, not just the company website. .

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends An excellent piece from Janet Meiners Thaeler on manipulative practices to watch out for when hiring an SEO firm, such as "guaranteed" rankings, use of hidden links, and duplicate content on multiple domains or subdomains. Which factors are really most important in search engine rankings?

don't forget your company history

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking. At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. How can a company’s history be used effectively? You can follow any responses to this entry through the RSS 2.0

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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Link buying isn't supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? Among his conclusions: more content helps.

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

The creators of PeoplePond more recently also launched CompanyPond , a company profile site that improves online visibility and SEO for corporate sites. Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Looking for a more powerful way to share presentations online? Generate word-of-word referrals? with Bing.

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). tools (delicious, Feedburner, LinkedIn et al.),

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Find them all and others here in the first set of the best cool web tools for 2009. Most companies could be getting more benefit from their existing systems, but identifying the problem areas, and what needs to be done to improve use of the software, can involve a long and expensive consulting engagement. Looking for a slick tool to easily build branded widgets? And it's free.

Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? What key aspects of SEO should you consider when doing a site redesign?

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

About a month ago, my company, ——, ran a design contest with —- to find the next green conscious design for their bottles. Particularly if the blogger is clearly a fan of the company/product/service/brand. beyond “here’s yet another product that does x,y and z&# - what’s the interesting angle on this product or company?) - Why the blog’s readers might care (saves them money, more functionality, lets them do something they couldn’t before, etc.) Please don’t. That’s what AdRants is for. It’s sad but true.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Great advice for newbies, and experienced Tweeters will likely get a smile of recognition out of this post as well. Social Tagging

5 Reasons to Include Branded Terms in Your Paid Search Campaign

The Point

A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing Answer: It’s true that you may have generated Web traffic from the same people anyway, but there [.].

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Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy.

marketing action plans

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Action Plans   Effective Marketer Principle 3: Develop Action Plans Now that you have identified the most important thing to be done now and making sure it will contribute to the company’s goals (see previous post), is time to develop action plans. Or is it?

if you're gonna copy, make it right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com   discussed why you shouldn’t copy other companies just because they were successful at what they do. Why do I care? Let me explain. are the proof. Maybe.

get hired in marketing

The Effective Marketer

Then you have to first understand the rules of the game. I was recently hiring a marketing coordinator for my company and once again it became obvious to me that most candidates do a poor job at interviewing. Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. What is the risk the company faces?

Social Media's Next Victim?

The Effective Marketer

We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? United States License.

Marketbright's Campaign Flows Work Well for Serena Software

Customer Experience Matrix

The reason was not the Marketbright interface: of the six weeks it took to develop the company's first complex flow campaign, setting it up in Marketbright took twenty minutes. This reinforces the point that most companies will need help to take advantage of the new opportunities that demand generation systems present. Serena didn’t build the complex campaigns for themselves.

The Networker's Dream

The Effective Marketer

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? And PWC is a company with thousands of people from all over the world, so although the fact that they worked for the same company is good, it doesn’t really ensure they know each other. Look forward to meeting up with you at BOS 2009.)

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. These ads are separate from your traditional campaign-level geo-targeting in AdWords.&#. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

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are you paid enough? new salary survey released

The Effective Marketer

Other sources for salary comparison can be found at: AQUENT | AMA 2009 Survey of Marketing Professionals PayScale.com Website Salary.com Website SimplyHired Website MarketingHire.com has some interesting links Glassdoor.com has salaries and reviews of companies And I would be negligent not to mention the always thought-provoking posts from Seth Godin, this time about the myth of big salaries.

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications. There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&# Web 3.0

Measure Your ROI on Social Media Leads

LeadSloth

first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. The URLs are easy to create, and anyone in the company can create them. On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. Let me know your suggestions.

B2B Pay Per Click Advertising

LeadSloth

They all have their pros and cons, and most companies use a combination of strategies. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides.  For example, there are many more software and web developers in the world than there are CIO’s of F1000 companies. Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Interview with Terry Whalen from CPC Search. What is your take?

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