Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Social media doesn’t create negativity, it uncovers it.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel. Foremost, we need a way to convert with whom we interact in social media into real prospects.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. The same is true in social media.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Social network connectivity is becoming the post-modern email newsletter.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 5, 2010

There is zero advertising on JaneNation.com, and there never will be. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Want to know what Janes think about OPI nail polish , and whether it’s worth the price premium? It’s on JaneNation. It’s on JaneNation.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. As I’ve written several times, the people in your company responsible for email, and the people responsible for social media should be the same people. How are you integrating social media into other programs?

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Valasys

DECEMBER 18, 2019

Read more: How to Assimilate Competitive benchmarking in Social Media. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Social media has changed the way we communicate.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

DivvyHQ

OCTOBER 3, 2018

What “Content Strategy for the Web” is about in 50 words or fewer. The 2009 edition was widely acclaimed by content strategists everywhere. Jay Acunzo, Founder of Unthinkable Media (via Twitter). What “Positioning” is about in 50 words or fewer. Mike O’ Toole, President and Partner, PJA Advertising. Positioning.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? population. What would you do?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

FEBRUARY 19, 2010

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. How can you make use of NutshellMail to simplify your social media chores?

Social Media 116

Social Media Media Paid Search Agency PR 116

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. You have to train employees too.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

JUNE 7, 2010

link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. Saw Zappos featured this wkend on tv. Great story!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 3, 2010

Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. 2 little word mean so much.

Social Media 158

Social Media Media PR Webinar Metrics 158

markempa

NOVEMBER 22, 2006

» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 23, 2010

RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. That would be a fun discussion, right?

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

markempa

SEPTEMBER 12, 2007

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. Social Media Responsibilities Worksheet What are your thoughts or comments?

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence? This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

markempa

JULY 16, 2007

from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products. Its simply unrealistic to expect advertising to sell business solutions. An advertisements job is to entice the client to move into dialogue with you.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120