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Marketing Automation Monday is Here!

The Effective Marketer

It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. Some of the issues discussed were: Who manages and who owns the CRM system in your organization? How do you setup your scoring system for inbound leads?

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules. Social media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. Adding a Twitter field to your contact records is only a start. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. To paraphrase Tina Turner , we don’t need another acronym.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A Lot of Lessons in Delivering Happiness There are some excellent takeaways in Delivering Happiness , especially around the thin line between success and failure, how to treat business partners and vendors, and ways in which Zappos continues to build a family-like culture among hundreds (perhaps thousands) of employees. How can I help you?

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system.