Trending Sources

The Future of CRM is Customer Engagement

Marketing Action

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to sit down with Paul Greenberg, who’s sometimes referred to as “the Godfather of CRM.” Paul’s the author of CRM at the Speed of Light , a seminal work that’s been through four editions and is available in nine languages. 92 percent.

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The Future of Social CRM

Sales Intelligence View

The Future of Social CRM Social CRM is growing up but still in its toddler phase. The Social CRM can be a stand alone application or integrated within your existing CRM solution like Sales Intelligence Social CRM b2b sales CRM crm 2.0 Microsoft Dynamics netsuite oracle oracle crm on demand sCRM social selling twitter Being molded as a process to monitor, engage and manage social conversations or relationships with existing customers or prospective customers. The [.]. Enterprise 2.0

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Social CRM: Curb Your Enthusiasm

Paul Gillin

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. Social CRM introduces potentially enormous new complexity to the process.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. brand personalities Facebook and Twitter users hate by iMedia Connection. 50 Tips Granny Never Told You about Twitter & Social Media Etiquette by Social Media Today.

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A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! They also used the blog as a way to establish conversations in the industry. > Established “scorecard&# through their CRM system to track lead nurturing progress. BACKGROUND. STRATEGY. RESULTS. Website.

B2B Social Selling Meets CRM

Social Media B2B

Social Intelligence: It’s more than just CRM. Naturally, this is where one would expect CRM to come into play because it is intended as the ubiquitous technology infrastructure to facilitate customer-facing interactions. Unfortunately – and to the disappointment of many sales organizations – CRM hasn’t delivered on its promise of significant sales productivity gains, or on its ultimate promise of synchronizing the business process between two key stakeholders (the sales professional and their target buyer). Follow him on Twitter at @umbertom. Engagement. leader.

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. Smart.

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40 Social Media B2B Infographics

Sales Intelligence View

These are my favorite 40 that cover Twitter, Facebook, blogs, [.]. Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0 facebook google insideview jigsaw linkedin Microsoft Dynamics sales productivity social selling socialprise twitter Web 2.0After searching far and wide for infographics I figured I would share some of the ones I have come across that focus on social media and B2B. InsideView puts out infographics on a regular basis, two are included in this post with more to come. Sales 2.0 customer 2.0 Dreamforce Enterprise 2.0

Five questions to ask before beginning a social media initiative

B2B Marketing Online

What started out as a primarily consumer-driven concept has become big business on many fronts: companies are marketing to customers via social networks; supporting customers and identifying trouble spots via Twitter; and leveraging these new social channels for market research and to qualify leads. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM. CRM social media crm social crm social mediaWhere are my customers and prospects aggregating online?

Marketing Automation Trends for 2010


In this post I want to focus on the trends in Marketing Automation for 2010. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. Erik Bower, Co-founder, Marketbright (No Twitter). In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Manticore Technology wishes you a full-funnel in 2010.

How to Calculate Social Marketing ROI

Paul Gillin

good CRM system is essential. Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support. Most CRM systems are good at tracking customer activity after leads come in. Sidebar –  Valuing Twitter Followers. What is the true value of a Twitter follower? EMC Corp. Of course not.

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Twitter Twitter can offer limitless value in promoting your event. Invite attendees to ask questions via Twitter or live chat. 9. Related posts: Marketing Profs B2B Forum A Must for B2B Marketers The upcoming Marketing Profs B2B Forum on May 3-5, 5 Ways to Use Twitter to Be a Better Panel Moderator Yesterday I moderated a panel on B2B social shopping. Adam Q. Jeffrey L.

Why Cold Calling is the Bottom of the Barrel

Sales Intelligence View

Sales Intelligence Social Selling B2B b2b sales crm 2.0 insideview jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales sales productivity social intelligence social media social selling twitter Web 2.0Regardless of what level in a sales group you fall into, cold calling is a cloud hovering over your head.  If you’re the VP of Sales, you’re getting these calls several times a week. If you are the Account Manager then you have a set number of calls to make or a list of companies [.]. Prospecting Sales 2.0 customer 2.0

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.


One great example of a social roadmap is the Altimeter Group’s Social CRM: The New Rules of Relationship Management. Author: Michael Brenner | Website | Twitter Michael Brenner is the author of the B2B Marketing Insider blog and serves as Regional Director of Online and Social Media Marketing for SAP, the worldwide leader in enterprise software. Technology Naughty Vs. Nice In 2010 2.

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How to Engage Hyperactive Tech Buyers: Insights from TechTarget

Savvy B2B Marketing

The more the publishing industry provides visibility into a sponsor’s ability to successfully penetrate accounts, the better companies can close the gap between demand gen vehicles, marketing automation, and CRM. Q. You can follow her on Twitter or read more of her posts on SavvyB2B. Note: 70% of survey respondents are in technical roles; 30% are business decision makers). Q.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! jordanercomgo [URL=[link] These are the Air Jordan 2010 DoubleWadeSpecial Edition of the new color, two home white as the main color, and two away as the main color black. Twitter Explo.

Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts

Social Media B2B

If your B2B company is just starting on Twitter and doesn’t have many followers, then you need to get more attention from search. The selected sample included more than 37,000 total tweets from 103 Twitter accounts between November 2010 and May 2011. Clearly, some Twitter accounts make very poor use of hashtags while others use them very effectively. The problem?

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more).  So, really, you’ve been voting on this all year long just based on your activity. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. Savvy B2B Marketing , September 1, 2010.

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B2B Mobile Marketing. there's an app for that |


Apps can range from $10K to $300+K depending on the complexity of the app, number of platforms on which it will operate (iPhone, Android or Blackberry) and interface with other platforms or systems such as a CRM sytem, Facebook, Twitter, etc.  She can be reached at and on Twitter @copywriter4u. Technology Naughty Vs. Nice In 2010 2. Thanks! Or Does It? 5.

CRM+ When Regular CRM is No Longer Enough

Sales Intelligence View

Adds Intelligence to the Social Enterprise with Launch of CRM+. It’s time for forward-looking intelligence in CRM to correct the ‘rear-view mirror’ approach currently provided by data companies,” said Umberto Milletti, CEO and founder of InsideView. InsideView CRM+ does this within workers’ process flow within their existing CRM platform. What about their latest tweets?

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Twitter CRM Embraced by

Marketing Edge

Time 26:41 Twitter is, if not the default database for many marketers PR, and communications professionals, a very important repository of individuals and relationships. Time 26:41 Twitter is, if not the default database for many marketers PR, and communications professionals, a very important repository of individuals and relationships. Tags: PR marketing public relations Social CRM Twitter Twitter CRM The ability to focus on. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

PR 2

Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? Technology Naughty Vs. Nice In 2010 2. Your B2B Marketing Plan Doesn’t Need Twitter. Read the full version here. Mobile.

Sales Data VS. Sales Intelligence

Sales Intelligence View

Sales Intelligence socialprise Microsoft Dynamics Social CRM jigsaw oracle crm 2.0 twitter sCRM linkedin sales productivity Sales Data social selling b2b sales Photo by laverrue There is a major difference between data and intelligence. Most companies are very familiar with using sales data for their sales teams. As a sales person I was spending a good portion of my days digging through places like blogs, LinkedIn and Jigsaw for information on companies and the decision makers. Sales [.].

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required. Expect more now.

Tailwinds for Marketing Automation Software - Insight from CRM.

Tom Pisello

Friday, October 22, 2010 Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson In a recent blog post from Software Advices Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively.

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. You now have converted a website visitor into a qualified lead that can be added to your database or CRM and your sales team can follow-up with them by email or phone. You can also login using your Twitter account: TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St. b2bmarketing

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11 Predictions for B2B Social Media in 2011

Social Media B2B

In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. Just like Twitter’s early success was based on opening their datastream to developers for their own use, more and more internal applications will offer the ability to pull information together for a clearer picture of the organization. Social CRM will play an important role in tracking and achieving these conversions. 8. Mobile, Mobile, Mobile. With 4.6 Open APIs Support Information Portability.

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Google Yourself for Sales 2.0 Effectiveness

Sales Intelligence View

Social Selling B2B b2b sales CRM crm 2.0 google linkedin Sales Sales Intelligence sales productivity Salesforce sCRM search engine optimization Social CRM social intelligence social media social selling socialprise twitter Web 2.0This was a timely update from Paul as I was putting together the post on personal branding for sales people. Anyone that is serious as a sales person needs to be aware what their personal brand is. think this is one of the most overlooked aspects of a sales persons life and should really [.]. Sales 2.0 Enterprise 2.0

Tapping Social Networks for Business: Interview with @ClaraShih.


After all, Shih created Faceconnector , an application that pulls Facebook profile information into’s CRM application. You need to have infrastructure to manage the community, whether it’s on Facebook, or Twitter, or on your company’s own site, to capture those ideas and be able to rank and somehow prioritize those ideas. Technology Naughty Vs. Nice In 2010 2.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death! I was just wondering what.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.

Customers Want Your Sales Efforts to Go Digital

Sales Intelligence View

CRM twitter facebook linkedin Sales Data customer 2.0Your customers are moving. Maybe not physically but their mental focus is, and has been changing for a while. As a sales person you have to adapt or die to the changing environment ahead of you. Your customers hardly have time to talk on the phone, check email and meet with vendors. Sure they make [.]. Prospecting Sales 2.0 socialprise Sales marketing insideview Enterprise 2.0

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Thursday, October 07, 2010 Drive Budget Planning with the “IT Hierarchy of Needs&# For Information Technology, it’s not how much you spend, but what you invest in that matters. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

20 Posts to Start Your Week

Sales Intelligence View

If you have a B2B, Sales 2.0 or CRM blog that you would like added to my reading list, leave me a comment and you may see your name [.]. CRM Social CRM selling power crm 2.0 twitter facebook social media B2B customer 2.0 Here it is! Your Monday morning reading list from InsideView. Here are some of the blogs I read from last week that I wanted to share. Sales Intelligence Social Media Tips Sales insideview Enterprise 2.0 Web 2.0 Inbound Marketing social selling

How to Improve Your B2B Sales Workflow with Social Media

Social Media B2B

In this post I will provide three tips for implementing intelligence into your sales workflow (more specifically, directly into your CRM) and will elaborate on the effectiveness and applicability of social selling as an integral part of a business’ Social CRM strategy. Customers have increasing ownership of the conversation, but Social CRM levels the playing field for businesses by empowering engagement with customers within their preferred channels. This in-context intelligence, presented within the CRM workflow, drives sales productivity and accelerates deal velocity.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Social CRM is still confusing.

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Connect Your B2B Customers with Social Media Profiles

Social Media B2B

Gather insights from a Twitter feed or LinkedIn profile to provide marketing intelligence which can be used to create more personalized communications. Klout allows you to find and engage Twitter influencers based on topic or hashtag so you can understand their network value. Tags: CRM Lead Generation Sales Social Media 101 crm database flowtown klout marketing netprospex rapleaf Business is getting more and more social. Understanding how social it’s becoming is a challenge to many B2B marketers. If so, which ones? Where : social sites used and online hangouts.

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Reviewing Our 2010 B2B Social Media Predictions

Social Media B2B

Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. This is something that definitely started to happen in 2010, but not to the extent that we might have thought. and social CRM. 2. Location did not happen for B2B companies in 2010. The growth of audio and video content has been huge in 2010. Google, Twitter and even Facebook pushed the notion of real-time to the top of their platforms, which helps B2B companies see the importance of social media adoption.

36 Awesome Social Media Blogs Everyone Should Read


Web Strategy by Jeremiah Owyang. -- For an analyst's perspective on high-level social media concepts and emerging trends like social CRM, take a minute to check out Jeremiah's blog. The great thing about the internet is that it is full of really smart people sharing great information, all for free. 36 Awesome Social Media Blogs (In No Certain Order) 1. Check out Scott Monty's blog.

Who Won the 2010 Top Sales Awards?

Jill Konrath's Fresh Sales Strategies Blog

Thank to everyone who voted for me in the 2010 Top Sales Awards.     This award recognizes the people who have really made a difference in the sales space during 2010. Your support made a huge difference in the results, as you'll see in the results below. Your votes were combined with judge's to determine the ultimate winners in each category. Top Sales 2.0