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The Effective Marketer
MAY 9, 2011
When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. Does it sound familiar? A new role is starting to take shape. United States License.
Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.
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Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
Industrial Marketing Today
JUNE 8, 2010
Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?
The Effective Marketer
AUGUST 30, 2010
The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. Like Be the first to like this post.
The Effective Marketer
MAY 18, 2010
Telemarketers often regret the call because the passionate marketer keeps analyzing their sales pitch instead of buying something. This entry was posted on Tuesday, May 18th, 2010 at 12:05 pm and is filed under Hiring , Marketing Management , Teamwork. Job Marketers are, unfortunately, the majority out there.
The Effective Marketer
JULY 29, 2009
An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Like Be the first to like this post.
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