Biznology

NOVEMBER 16, 2018

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. One example of a company that has successfully made transparency changes to appeal more to Millennials is ConAgra.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Biznology

AUGUST 9, 2021

And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. If I’m right about that change in attitudes from the current twenty-somethings, then the push toward more privacy and transparency surrounding consumer data will continue.

Privacy 104

Privacy Transparency Advertisements Advertising 104

Biznology

MARCH 16, 2016

The virtues of trust, integrity, and transparency also reflect the values of the Apple brand today and help explain its obsession with consumer privacy and security, including its current clash with the Government over opening up their iPhone for FBI analysis. The importance of trust is paramount in the mindset of these Millennials.

Brand Identity 80

Brand Identity Branding Privacy Trust Marketing 80

Biznology

APRIL 22, 2013

Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion. Open dialogue and transparency is key. And that’s our strategy,’ Bezos told Inc. The doom-and-gloom predictions turned out to be wrong. You make money when you sell things.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Biznology

FEBRUARY 25, 2014

When singles talk about being attracted to confidence, what they’re saying is that they’re attracted to transparency and authenticity. That what you’re doing – engaging people online in order to have them read, share, write, review, and buy – is sleazy and that what you’re pushing is snake oil.

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80

Biznology

SEPTEMBER 13, 2019

The 2008 Recession reinforced all these negative perceptions and led to new regulatory scrutiny which further polarized society. And there will have to be transparent metrics that allow investors to measure companies by their social impact, instead of just quarterly returns. Only 49% of the U.S. CEO’s will be held accountable too.

Brand Identity 116

Brand Identity Branding Budget Programs Marketing Proposals 116

Biznology

JUNE 17, 2015

What makes Millennials so challenging is their level of trust in brands and politics, driven primarily by the internet which lets them better judge transparency, credibility and authenticity. Occasionally a new, fresh candidate like Bill Clinton in 1992 and Barack Obama in 2008 will stimulate youth voting, but the general trend is downward.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Paid Search Agency 80