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What Salespeople Need to Know About the New B2B Landscape

xiQ

To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

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Tech 2020: How Technology Has Revolutionized Campaigning

Walker Sands

Back in 2008, the Obama campaign kicked off the technology revolution for presidential campaigning by finding their audience with targeted outreach. Demonstrating both the power of democracy and disintermediation, Trump used social media to rally supporters and inflame opponents alike. Targeted Campaigns. The New Normal for Campaigns.