Industrial Marketing Today

AUGUST 20, 2010

See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.” Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

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Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Copyright © 2010 Tiecas, Inc.

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Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. So I Googled “content curation&# and lo and behold, it returned 77,600 results. I hit the mother lode! Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

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Industrial Marketing Today

JUNE 8, 2010

This white paper aims to change that perception of them. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

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Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Are you involved in or responsible for redesigning your company’s website? All Rights Reserved.

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Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Rule #4: Build credibility and gain authority The Internet has made everyone into a publisher of content. Copyright © 2010 Tiecas, Inc.

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Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. All Rights Reserved.

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Industrial Marketing Today

APRIL 14, 2012

Magazine about a coming revolution called “desktop publishing.” I launched this blog in 2008 and have written more than 160 posts about industrial and manufacturing marketing. I remember registering my DBA as “Tiecas Type & Graphics” on April 14, 1987 with the Harris County Clerk’s Office in Houston, Texas.

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