Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Privacy Policy | Site designed by AMAInteractive a div. Resources

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Privacy Policy | Site designed by AMAInteractive a div.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Privacy Policy | Site designed by AMAInteractive a div. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 20, 2010

Engineers are accustomed to this approach from their frequent use of industry vertical search engines like ThomasNet and GlobalSpec. Privacy Policy | Site designed by AMAInteractive a div. Make sure your primary navigation and site pages conform to a familiar user interface. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Buzz Marketing for Technology

JUNE 27, 2008

Forrester Wave: Service Desk Management Tools, Q2 2008. Telepresence for the Enterprise: Key Verticals and Lines of Business. 2008 Annual Google Communications Intelligence Report. VMware, MS Battle Over Virtualization Management. TECHNOLOGY. Infrastructure. Network Monitoring. Disaster Recovery. Load Balancing. Data Center.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Posted Feb 29, 2008. Few go to content aggregators, specialized vertical or topical sites. Recommendation engines, contextual search and vertical search sites are all making a comeback. Privacy Policy. DestinationCRM. Speech Technology. Streaming Media. What are people searching for and where are they looking?

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Industrial Marketing Today

JULY 23, 2010

Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet. Privacy Policy | Site designed by AMAInteractive a div. Video testimonials are far more credible and impactful than plain text. The same holds true for video white papers. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60