Customer Experience Matrix

FEBRUARY 26, 2012

Balihoo is purchased by the central marketing department and delivered on a Software-as-a-Service platform. Pricing is based on the number of local marketers who use the system. Balihoo entered the “local marketing automation” business in 2008 and now has more than thirty enterprise clients serving more than 100,000 local businesses.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

JULY 17, 2009

Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software. Pricing is also intended to make things simple. Now is a good time to remedy that.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

FEBRUARY 21, 2012

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. Support for multiple hierarchies and queries across hierarchies also minimize the price of making a bad decision during initial schema design, since even unplanned queries will execute reasonably efficiently.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

JULY 30, 2009

But it added Salesforce.com integration in 2008, which also meant the leads and their activity history could be shared with sales people. Even small businesses shouldn't have a problem with Hubspot pricing: a version without Salesforce.com integration costs $250 per month, while one with Salesforce.com integration costs $500 per month.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 24, 2015

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. While GreenRope is new to the VEST report, the company itself was founded in 2008. Pricing is modest: a blog post costs $50 with five day turnaround.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. Pricing is less likely to be an obstacle.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 7, 2011

The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. Probably more important, LeadLife has also bundled marketing services with its software.

Marketing Automation Services 120

Marketing Automation Services Bundling Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 20, 2012

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. IO is also integrated with GX Software BlueConic to track and segment Web site visitors. billion since 2000.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

JULY 7, 2009

When I spoke with LucidEra in June 2008 they said they had about 40 paying clients. When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. I suspect LucidEra’s price point, around $3,000 per month depending on the details, was too rich for many of its prospective clients.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Customer Experience Matrix

APRIL 16, 2009

Everything about Lyza, from its cartoonish logo to its desktop-only deployment to the online store selling at a sub-$1,000 price point, led me to expect the same. On the other hand, Lyza is a young product (released September 2008) with only a dozen or so clients, so bugs would not be surprising. This brings us back to pricing.

Enterprise Management 120

Enterprise Management Work Management Analysis API 120

Customer Experience Matrix

AUGUST 3, 2009

Unlike its competitors, youcalc it reads data directly from other Software-as-a-Service systems rather than loading it into its own database. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. No free lunch here, folks.

Work Management 120

Work Management Demand Marketing Management Analytics 120

Customer Experience Matrix

JANUARY 29, 2009

I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. The product itself was launched only in 2008 and currently has about a dozen customers.

Process 120

Process Work Management Marketing Management Vendors 120

Customer Experience Matrix

NOVEMBER 15, 2012

This type of software has been around for two decades or more and repeatedly proven its value, but still has relatively few implementations. Most real-time decision managers are deployed the old-fashioned way, as on-premise software. Pricing of the system is based on the number of decisions processed or call center seats.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

APRIL 14, 2009

One way to explain this particular mix of features is to note that LeadLife’s founders previously sold sales automation software. Pricing is based on primarily on email volume. Each price includes all system features, unlimited Web volume, and five users. Of course, Joe the Marketer won't care about my classification scheme.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 10, 2009

QlikTech released version 9 of its QlikView business intelligence software today. But it still marks a major step towards letting QlikView run time-critical applications such as stock trade analysis, pricing and inventory management. Revenue for 2008 was $120 million and had risen 50% from the previous year.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120