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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. Take a quick poll. of Tiecas, Inc.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. Copyright © 2010 Tiecas, Inc. Resources

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money. All Rights Reserved.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

This is where marketing automation software can be a big help. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Not every action needs to be scored. Resources

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. You need to rethink your business model first and fast.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Legislation & Public Policy. The Hiring Manager Interviews: David Price Knows Exactly What He Wants and Needs from Candidates for His IT Department. The Problem with Business Software & How Visualization Can Fix It. Forrester Wave: Service Desk Management Tools, Q2 2008. A white paper for Software Decision Makers.

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Content Creation Made Easy

Industrial Marketing Today

For example, no software in the world can flag the error between their and there. Privacy Policy | Site designed by AMAInteractive a div. This forces me to read every word rather than allowing my mind to autosuggest words that are not there. Don’t just rely on the automatic spelling and grammar checker. All Rights Reserved.

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