Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? The revenue stream is too intermittent, the employees too expensive, and the points of failure too numerous for most small agencies to successfully offer full-blown Web design services. Get Your Foot in the Door Selling One Service. 17 Services.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

SEPTEMBER 14, 2010

Other areas are improved Customer Service thru improved FCR and higher customer satisfaction, reducing costs anywhere between 15 to 40% through call deflection and predictive issue resolution management. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You can also try it for free.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Is today the day you start integrating social media with marketing and customer service? Now, he tweeted it to his 1.6 All rights reserved.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

FEBRUARY 19, 2010

[link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 116

Social Media Media Paid Search Agency PR 116

Convince & Convert

FEBRUARY 15, 2010

' I still see a huge value for a business to provide personal one-on-one customer service by maintaining a list of client thru e-mail marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And, I particularly like you thoughts on precluding the need for 'opt-in.' Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. What I have learned so far is what I don’t like: those who use social media to shill their products and services, and those who post trivia.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Agencies, are there any other services you provide likely to grow 34% each year? Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. .&# And Now For Something Completely Different But here’s where it gets interesting. All rights reserved.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

JUNE 24, 2010

Consumers learn to trust a human, and then they trust the info the human delivers on a product or service. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Any thoughts? Any thoughts?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MARCH 25, 2010

For now, the service is free, so if you’re interested, sign up soon. Mr. Lake told me that beta customers are likely to receive a discount when Swix switches over to a monthly fee service. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I’m a big fan of these guys.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. We get emails in our customer service department from people wondering why their Klout score didn’t instantly jump 15 points when they were retweeted by Robert Scoble.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JULY 6, 2010

By transparent, I mean keep it real and no lip service. Its really very helpful for one providing social media marketing services. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Online consumers are savvy and being open and communicative is vital to reputation management. Thanks for sharing.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Yes, your prospective customers are confused and uncertain. To be entertained?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. They really know the product, service, and benefits. population. link] [link] gilbert v.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Call your own customer service department. Helpfulness is synonymous with service. Helpfulness is synonymous with service.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JUNE 7, 2010

Released today (I was given a free, preview copy), Delivering Happiness chronicles the rise of Zappos from a half-baked notion to multi-billion dollar pinnacle of high touch customer service. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The book is presented in three sections. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 14, 2010

Geek Squad makes its living providing technology configuration and repair services, via BestBuy stores everywhere. They aren’t trying to sell you services – at least not at that point – they are being helpful. link] Tim Burrows You should check out what the Toronto Police – Traffic Services Unit is doing to remove the friction.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

JULY 15, 2010

But often in bigger corporations things get messy because there's simply not a clearly defined position for “creative blogger, social media engager, etc&# because the C-suite, although they pay lip service to social media – don't really get it yet. All rights reserved.

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Only when you look under “O&# for “optometrists&# do you find what you need. All rights reserved.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Hubspot

SEPTEMBER 5, 2018

Introduce a new product or service to the market. Public relations. Once products and services arose, so did the need to make them known. Powers said the focus should be on why the consumer should buy your product or service — a message that still resonates for good reason today. Email communications.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Convince & Convert

APRIL 13, 2010

link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. All rights reserved.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JUNE 22, 2010

You often are buying in part because of the service and personnel of the company in question. telegraph service). Compare the adoption of SM to another internal change…it has to filter through many decision makers and the offices or layout have to be rearranged to make room for the new service, division or employees.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The More Things Change With regard to Convince & Convert, there will be no changes. The blog will remain the same.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 15, 2010

Your potential customers have questions about your company, your products, your services, your competitors. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But, when the next issue is printed, unless you advertise again, the flow of new customers stops. Content marketing is the exact opposite.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MARCH 23, 2010

reading this article makes me feel the need to change my blog service, be better. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I rarely communicate with the end. they were like strangers. My theory is to making them stay is to build relationship with your visitors. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

JUNE 2, 2010

At the end of the day, I guess it's another service and it boils down to the question – what do I tell and share about myself? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Interesting times, for sure. link] Matthew Dutile Really great thoughts. All rights reserved.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 21, 2010

[link] malmy (Michael Malmrose) Twitter Comment Here’s a good read on developing a social media strategy in 7 steps: [link to post] – Posted using Chat Catcher [link] Production Video Services Well, I must say…I found this blog post via Twitter. Social Media is not the future, it’s present day mainstream business.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. And she’s amazing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. And she’s amazing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

SEPTEMBER 20, 2010

so if last decade consumers trusted google organic results and arguably ppc positions, then this decade they will place greater value on their increasing reliance of social recommendation via their social circles. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. power to the people ?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Any factors you look for or service you use that I didn’t mention? One recommendation we put forward when companies inquire about our tools/services pertains to the objectives/questions item on your list, the point about on-going monitoring, and the need to provide historical data. What about you? What other criteria do you use?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

FEBRUARY 25, 2010

Integrate Marketing and Customer Service After Christmas I had to return an electronic item from ThinkGeek that had stopped working. William, the Customer Service representative I chatted with saw my mailing address and mentioned the Noah’s Flood-type deluge the weather channels were predicting for us in Arizona that weekend.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117