Industrial Marketing Today

JANUARY 26, 2010

This trend towards lower-cost content marketing is likely to continue well into 2010. It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. So, what should you do to revamp or redesign your current website?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. MediaPRO Community. Post a Job.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. But I need to stay on top of emerging trends,” I hear you say. How do you solve Social Media Tool Exhaustion? And the more time you spend online, the more likely you are to suffer relapses. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. What is content curation? I searched Wikipedia for information but couldn’t find an exact definition. Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. My take: Sharpen your listening skills.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Leveraging Google Trends for keyword "hot topics" related to your industry. Try to review these types of reports monthly (more so for Google Trends). Before jumping on that bandwagon, consider two points.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Industrial Marketing Today

JULY 1, 2010

Have Digital Marketing and Social Media Killed the Industrial Sales Job? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Online Marketing Institute

MARCH 30, 2011

So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. After all, we can bring all the content forward we want, but at the end of the day, our content must have a point of view (which means it needs to be owned media ).

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Buzz Marketing for Technology

JULY 28, 2008

Secondary Orality, and the Gutenberg Parenthesis," Campus Technology, 3/5/2008, [link] copy text (above) for proper citation. IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead. Digital Media/Web.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Hear about industry trends for ECM and why standardizing your ECM platform is so critical to your success during this roundtable discussion. Privacy Policy |. © 1994 - 2008 CXO Media Inc. » Subscription Services. » Reprints. in Soapbox.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Industrial Marketing Today

AUGUST 24, 2010

If you need more empirical proof, then look at the recent study done by GlobalSpec, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today. Use social media judiciously to increase name recognition, drive traffic and build a community. The use of supplier websites is at number two, second only to search engines.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60