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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. This is yet another trend that was born without the help of any designer or magazine. Even a vampire romance movie from 2008. How social influences fashion trends.

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Latest Trends & New Perspectives on Brand Risk

Biznology

Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. In light of this surge of threats to brands, it is important to stay updated with the latest trends and new research that can provide insights to help protect (and ideally build) brands.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. Follow these tips for success as you make your case for additional social media resources.

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The real and complete history of social media marketing

illumin

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

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2011 Social Media Marketing Trends

Webbiquity

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Among the top 10 trends identified: 1.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. A key driver for this trend is the emerging values of millennials and purposeful branding. Consumer product companies seem to leading this trend. This segment has recognized that the same jobs lost in the 2008 recession will never come back.

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B2B Demand Generation Predictions for 2021

The Point

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? I think a significant trend for B2B marketing and sales in 2021 will be video. – Ben, Creative Director.