Hubspot
FEBRUARY 1, 2017
When Reed Hastings and Marc Randolph co-founded Netflix, the intention was clear -- they wanted to create an easy way for people to rent and return movies, without having to drive to the now-extinct video store. But on the surface, founder Mark Zuckerberg's intentions were fairly clear -- to allow students at Harvard to connect online.
Customer Experience Matrix
JULY 30, 2009
If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them. That would greatly limit the marketing automation vendors' business. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.
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Hubspot
AUGUST 5, 2014
Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Crazy Egg and KISSmetrics were born out of the needs we saw working with marketers at ACS. Head of Marketing for HubSpot Labs, HubSpot.
Content Marketing Institute
SEPTEMBER 26, 2018
By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. Quora says the term to “describe rapid and widespread social proliferation of a meme or product” started picking up steam in 2008. Going viral became a thing back in the 2000s.
Engagio
NOVEMBER 11, 2020
Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. What Marketing and Sales teams need is one, single solution that delivers AND not OR. Intent : Discover accounts doing anonymous research on your unique products and competitors. It was amazing!
Engagio
OCTOBER 13, 2020
These firms are adopting ABM to drive growth, even as results from inbound marketing have flattened due to competition and noise. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches. Are they a customer?
Industrial Marketing Today
OCTOBER 26, 2009
The primary reason for high bounce rates is a strong disconnect between the visitor’s intent for coming to your site and the purpose of the page where they land. You do want your Home page to rank high here if your intent is to increase awareness about your company and its industrial valve line. What’s the solution?
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