2008 Forrester Process RSS 
Industrial Marketing Today
AUGUST 3, 2010
These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. The trick is to learn how to use all its power. All Rights Reserved.
Online Marketing Institute
AUGUST 14, 2011
You can follow any responses to this entry through the RSS 2.0 Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).
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Industrial Marketing Today
MAY 14, 2010
Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. Do you have any strategies for this?
Buzz Marketing for Technology
JUNE 27, 2008
Process Improvement. RSS Feeds » LEADERSHIP. We included him in the process, showed him how this was going to help him do his job. Business Process Management. Forrester Wave: Service Desk Management Tools, Q2 2008. src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |.
B2B Marketing Savvy
SEPTEMBER 15, 2009
Sure, campaign 2008 thrust Twitter on to the public stage, but what else? A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. A Smattering of Social Media Maturity Proof Points. When the user’s computer needs the performance, the app shifts into idle.
Convince & Convert
SEPTEMBER 21, 2010
Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.&# Thanks for the thoughts and processes.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.
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