Industrial Marketing Today

JUNE 3, 2010

However, they may not be good at articulating those benefits and features. As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features. of Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. CAD drawings – you probably already have an extensive library of CAD drawings. Why not create a downloadable library on your website?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Now add a slideshow of screen shots for those visitors who prefer a more visual experience. Get the free “Step-by-Step Guide to Website (re)Design” now.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

It has many built-in optimization features that are very easy to turn on and off or customize. Thesis theme has very robust built-in SEO features. Using a premium WordPress theme that is specifically designed for SEO can help a great deal in your optimization efforts. I highly recommend and use the Thesis Theme. Thanks for the link.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Kerry explains this concept very well with a realistic example. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 20, 2010

We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. All rights reserved.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

AUGUST 24, 2010

For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Go to [link] If you don’t have an account, please make one. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 11, 2010

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

“We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# that you're pumped about Flowtown As you alluded, got some really wicked add-ons / features coming out soon, so stay tuned! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

FEBRUARY 19, 2010

Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 27, 2010

I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! All rights reserved.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. In fact, on a regular feature on the Today show… they show how the products regularly don't work. Your points are good however.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 14, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Of course, *I* have an app for all that. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 28, 2010

I'm betting the featured hot spots reciprocate the recommendation in turn. I'm betting the featured hot spots reciprocate the recommendation in turn. I can only guess who the featured business owners tell people to call when someone tells them they're looking for a taxi, but I bet it's Mike. & Go Canada!]

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 19, 2010

Tougher to do in some CPG categories where history and tradition is rooted in feature/benefit selling. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Engaging people in their passions all helps make the business more meaningful. Awesome post!! clintonbon Love the example you put forth, great post!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Industrial Marketing Today

JULY 1, 2010

Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 7, 2010

[link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. Saw Zappos featured this wkend on tv. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great thoughts, Laura! All rights reserved.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JULY 15, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

AUGUST 10, 2010

Most recently it was Pepsi's Refresh Project, which GOOD featured in a special insert. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MARCH 23, 2010

I'd suggest minimizing the sharing features at the bottom of the post to a few core staples, then SMACKING them in the head with a very clear CTA illustrating the reasons why they should come back again. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. So what can you do to bring them back?

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate. Then they started adding features like lists, etc. Then, of course they scaled up.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

SEPTEMBER 21, 2010

What’s the one thing that defines you – and it’s not features and benefits. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You can play with the Social Technographics Ladder data right here: 5. What’s Your One Thing? What’s the soul of your brand. Volvo = Safety.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 26, 2010

[link] Social Media Filter RT @jaybaer 14 Things I Think I Think About Social Media [link] [link] Nat Finn blues RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Janet Stewart RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Karri Carlson "Nobody gives a shit about features and benefits."

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

JUNE 2, 2010

Diesel cam- take pics in store & post direct to FB [link] maryfletcherjones I would totally use a feature like this! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. TrafficColeman ‘Signing Off” [link] Prosperity RT @julieodonn: Do you 'like' how I look in these jeans? All rights reserved.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! Another piece of advice I’d offer you is don’t get too caught up in budget.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 28, 2010

Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. No problem.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 8, 2010

I use Skype for a business line and would love to be able to video chat using an iPad… But alas – Apple has much more money to be made before they get to that feature. I'll all say, without going in depth, is it is very clear to me why features (ESPECIALLY USB, camera, webcam) were left off. All rights reserved.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. There is now a Product and Services tab that lets you feature everything about your company and what you sell. This is up from 16% in 2008. Really great content around B2B Marketing again this month. Published by Hubspot, May 2010. Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 15, 2010

It is a paid feature, you buy credits and can do emails one at a time selectively. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. This is a social address book, and social CRM application at each extreme. But I believe the other two Flowtown and Rapleaf are paid for tools also. All rights reserved.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155