Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? Take your email lists, and use Flowtown to determine who within your customer base has a Facebook account.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 14, 2010

Actual transactions whether purchases or social transactions? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] Mike Boysen I didn’t see any real deep behavior analysis discussed here. “Tagging&# and projecting your expectations on groups is very inside out thinking.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

FEBRUARY 24, 2010

On a near-continuous basis, consumers are asking for help making purchasing decisions. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You’re not “selling&# you’re “helping&# – and that’s the most powerful type of selling there is. All rights reserved.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# Or is this just creepy?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Did Delivering Happiness rock me to my core? Donate just $33, and get a copy of the book, and an entry into a trip to NYC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

SEPTEMBER 8, 2010

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You have to commit to social media for the long haul to see the benefits.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MARCH 3, 2010

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Communicate with Content After strategic thinking, the key to social media success is content creation. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Webbiquity

SEPTEMBER 19, 2012

25 Timeline Ready Apps for Enhancing Your Facebook Page by Social @ Blogging Tracker. 6 Tools Social Media Experts Use to Update Facebook Pages by KISSmetrics. Facebook Apps and Tools. Facebook’s Potential Search Power Could Surpass Google’s by MediaPost.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Convince & Convert

APRIL 14, 2010

By being helpful and removing friction, you're removing purchase impediments. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective. [link] jaybaer I think it's both John.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 21, 2010

Just like social networking sites, niche networks of practice and purpose, are powerful and unique. Just like social networking sites, niche networks of practice and purpose, are powerful and unique. It is for this reason I include manual review as a part of my “sweep&# of social media monitoring.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 25, 2010

[link] [link] Elizabeth Sosnow Do You Know Your Customers Enough to be a Social Media Hit by Susan Baier via @jaybaer (good case study): [link] [link] Tamara Knott RT @mcort: Do You Know Your Customers Enough to be a #SocialMedia Hit? I've never purchased anything from ThinkGeek. link] [link] DJ Waldow Lisa: Love it. Great story.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 13, 2010

That’s the essence of a good social media strategy , anyway. Instead of assuming you can find/purchase all the answers yourself, admit you need external teachers: We all need role models. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. It’s flat-out awesome. God knows what those will be.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. It’s flat-out awesome. God knows what those will be.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

[link] [link] Carrie Bond RT @markwschaefer: RT @jaybaer: Is Social Media Too Big For Its Britches? link] [link] Michael Feldkamp Jay, I agree with you and love your visual representation of the levels of discourse and marketing on social networks. Driving purchase intent through kinship. Thank you. Thank you.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

AUGUST 25, 2010

What was once ‘the end’ purchase: a physical newspaper, a cup of coffee, or a digital song download is now a key cog in the greater scheme of getting the consumer to fork over more dollars, more consistently. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation. All rights reserved.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. Kinship creates purchase intent. Hence, the ROI of social media.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

MARCH 2, 2010

Social business takes a step forward. link] [link] John Sonnhalter RT @jaybaer: 4 Reasons the Social Business Evolution Starts Now [link] he's right on target.good read. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come. All rights reserved.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

APRIL 7, 2010

Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Not sure where Gowalla is on that front. link] jaybaer Perfect! That's how you do it! Great post, BTW.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

APRIL 27, 2010

We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? All rights reserved.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. Social networks are for exposure.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network.

Social Media 126

Social Media Media Paid Content Conference 126

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127