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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

How can content marketing help address our target audiences throughout the customer purchase journey? Quora says the term to “describe rapid and widespread social proliferation of a meme or product” started picking up steam in 2008. The post How to Answer 25 FAQs on Content Marketing appeared first on Content Marketing Institute.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them.

FAQ 137
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Regain Customer Loyalty With Content — an Interview With Jay Baer

ClearVoice

What about creating post-purchase content to keep the very customers we worked so hard to attract and win? If you successfully create content at the bottom of the funnel, post-purchase, it’s not strictly a question of customer acquisition versus customer retention. Yes, you should probably have an FAQ page on your website.

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Best of 2008: Web & SEO Copywriting

WebMarketCentral

There you have it, the best writing on writing from 2008.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

It must help your customers make the best use of their purchase. After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. How well is your content performing for you?

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Others are sure to follow.

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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. The business demands created by the global recession and the fundamental importance of technology to all business activity have changed the decision-making process for technology purchases. White Paper FAQs.

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