Convince & Convert

FEBRUARY 5, 2010

thanks, Kathy [link] jaybaer Although it's my usual practice, I'm not going to reply to each comment, since this isn't a very conversational blog post. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Thanks for your help! But seriously, THANK YOU. Incredible. All rights reserved.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. With social media, the audience is in multiple modes – participating in many threads.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

MARCH 23, 2010

websitetraffic Call to Action is a great way of practicable business blogging, but it must be conducted in a very subtle manner. websitetraffic Call to Action is a great way of practicable business blogging, but it must be conducted in a very subtle manner. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 3, 2010

What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&# August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 10, 2010

I asked the CEOs about how this is working in practice. Where I see influence mining as being a more practical application is in outreach. JB : How are companies incorporating influence metrics into their marketing? I'm not sure how I feel about it. But, it gives you a good place to start and helps you find your audience.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. You would think it would be standard practice for most companies, but alas it sure as hell is not. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Then let us all know how it worked!

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

JULY 15, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. "Get Your Social Media Operations Act Together" via @jaybaer [link] [link] Dan Sully RT @bgeyser: Get Your Social Media Operations Act Together [link] [link] Jason Falls Thinking about your social media operations. All rights reserved.

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# First blush, I'd want to differentiate between marketing to this influencers and communicating with them.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 26, 2010

link] Akash Sharma All 14 thoughts are more then thoughts and should be practiced by firms, the best ones are the second and the tenth points as both are not followed by brands. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. As usual Jay, thanks for sharing some more cool stuff. All rights reserved.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

SEPTEMBER 21, 2010

Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Then this is the blog post for you. Thanks for the thoughts and processes.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. I tell folks never to take advice from someone that does not personally practice what they preach, and most leadership at PR firms are still digital dummies.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JUNE 2, 2010

I hope you have HUGE pockets, or some sort of cargo vest) In practice, this could be incredibly useful. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It’s as if your friends are sitting in your pocket at all times, waiting for you to ask their opinion. (I All rights reserved.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

JUNE 22, 2010

I think it's sad that so many C-Suite execs and “higher-ups&# seems hesitant or even against implementing social media practices into their organizations. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. telegraph service). All rights reserved.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Just for practice. I guess pretty much we have known all along that the list post that has relevant, useful and actionable content will out perform many articles as people are not only learning they are practicing it results. Start with wacky, and work your way back to straightforward.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

APRIL 14, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I'm trying to draw distinction between “being helpful&# and assuming the rest and “being helpful but also providing ethical bribes that push customers down the sales funnel.&# All rights reserved.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

SEPTEMBER 8, 2010

Facebook has been mobile-focused since it was even marginally practical to be so, and the most recent estimates I’ve seen show that upwards of 65 million Americans access Facebook from a mobile device monthly. MySpace answered in July, 2008 – almost a full year later. Facebook rolled out their iPhone app in August, 2007.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

JUNE 11, 2010

I'm expecting this book to be filled with practical advice as well as a bit of snark and Jay-isms. I'm expecting this book to be filled with practical advice as well as a bit of snark and Jay-isms. I'm expecting this book to be filled with practical advice as well as a bit of snark and Jay-isms. is my vote.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

MAY 20, 2010

We have no qualms about changing the names of our pets, and in practice we almost always name our pets after a period of getting acquainted, to better devise a name that matches the characteristics and temperament of the animal. But yet for our own children, we do the exact opposite. We must set out with intention.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 21, 2010

You need something that’s easy for you to use and that will be practical for the application you have at hand. Just like social networking sites, niche networks of practice and purpose, are powerful and unique. Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 20, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 25, 2010

link] Cheryl Howard I'm hoping that social media will some day help established retailers break out of a grueling standard practice for customer service reps: cram as many calls as possible into an arbitrary time period and call it measuring productivity. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 8, 2010

This was one of my favourites this week – [link] [link] Akash Sharma Some practical thoughts Jay, Guess the response over iPad's success has been a mixed bag of equal significance on both positive and negative thoughts.I August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

JUNE 8, 2010

I'm currently trying to turn tech support and best practices into a useful and trustworthy blog site/services. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] [link] Vista Hispano Are you Ready for the Opportunity Economy?…[link] I'm part of that opportunity income.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Buzz Marketing for Technology

JUNE 27, 2008

June 16, 2008. Have a very brief introduction / elevator pitch and practice it often. Comment by Nicole Leon on June 16, 2008 @ 9:02 am. Comment by Jim Kukral on June 16, 2008 @ 9:03 am. Comment by Mark Salinas on June 16, 2008 @ 9:08 am. Comment by Matt on June 16, 2008 @ 9:16 am. Newsletters.

Social Media 100

Social Media Tactics Personalization Brand Identity 100

Convince & Convert

SEPTEMBER 21, 2010

This is invaluable for finding bloggers that have linked to my posts, so I can go to their blog and thank you in the comments – a practice I highly recommend. My Transparent Technology blog: [link] lists a dozen best practices I've put together from sites like this. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

I am a management professor that practices personal branding and speaks about SM. I am a management professor that practices personal branding and speaks about SM. I am a management professor that practices personal branding and speaks about SM. I am a management professor that practices personal branding and speaks about SM.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

JUNE 30, 2010

I would love to hear your thoughts about how companies can address this challenge from a practical standpoint. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

SEPTEMBER 2, 2010

link] Jon Mertz Social media delivers access to ideas, new thoughts, and innovative practices and approaches. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? I can’t wait to read the book!!! Hence, the ROI of social media.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. All rights reserved.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Online Marketing Institute

OCTOBER 31, 2010

This is invaluable for finding bloggers that have linked to my posts, so I can go to their blog and thank you in the comments – a practice I highly recommend. My Transparent Technology blog: [link] lists a dozen best practices I've put together from sites like this. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

Tools are great, but understanding the (evolving) best practices in marketing to consumers is an essential part of integrated marketing strategies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] ric pratte 4 Reasons the Social Business Evolution Starts Now. Is social media really email 2.0?

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

JUNE 23, 2010

Takes practice, know how, and the like, but it can be rather powerful … thx for the contribution! Takes practice, know how, and the like, but it can be rather powerful … thx for the contribution! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Clinton Bonner Thanks Bushwa!

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

It would be interesting to see the results of the survey if they were to conduct it a year from now; More B2B companies may be using Twitter and there will be more best practices from which to learn. I think when we attempt to find a best practice we limit the potential something new can have. than r non-users. Don't you think?

Twitter 148

Twitter CRM Business Paid Search Agency 148