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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. By roughly a 4:3 ratio, tech marketers are more likely than non-tech B2B marketers to say they will reallocate unused live events marketing dollars to other programs.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

First, the dot-com bust of 2000 and then the terrorist attacks on 9/11 badly damaged the travel and events world. The financial market meltdown in 2008 seemed like the final straw. ” Nearly a third of marketers report that they devote 21% or more of their overall marketing budgets to event marketing.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. 12 Simple Ways to Build Links Through Events.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. 12 Simple Ways to Build Links Through Events.

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Dumb Questions for Brilliant Marketers: Melisse Lombard, Content Marketing Manager at Hopin

nDash

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. ” and I took on what was probably my first content marketing role, although it wasn’t described as such. So, that’s a cornerstone of both content and event marketing.

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An Example of a Well Executed Event: Blueglass 2012

Adobe Experience Cloud Blog

In 2008 I found a conference that seemed just right. It was an SEO conference called ScarySEO, and had all the attributes I thought were important from a large show, but with the intimacy only a small event can provide. As event marketers and event attendees know, a successful conference goes far beyond the content.

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B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

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