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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox allows brands to automate this process and at scale. Brands that have worked with Jivox have saved approximately $642 million from automating this process, with more than $1billion overall return on Investment.

eCommerce 114
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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! If marketers want to overcome this roadblock, they need to create programs to match their prospects’ needs at every stage of the buying process. Ardath Albee's book eMarketing Strategies for the Complex Sale. in January 2008.

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

Online accounted for 7% of the B2B marketing mix in 2008. Source : eMarketer. Source : Forrester Research. Source : eMarketer. B2B Customer Perspective and Buying Process. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. this year, to $129 billion.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Mapping Content to the Buying Process - Slidecast. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The speed of change requires that marketers keep their content development process fluid over time. Read on to get their insights.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! in January 2008. Suggest one ROI metric that you have found to be very effective" Read on to get their insights. Ardath Albee. Measure momentum.

ROI 100
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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. in January 2008. Rebel Brown's blog Phoenix Rising.