Hubspot

OCTOBER 21, 2010

It is time you uprooted these direct mail pieces from your marketing plan because they won’t grow your business. Even for charities, direct marketing appeals started falling since 2008. The Internet has long become the channel for sparking product interest and building relationships with prospects.

Business 28

Business Inbound Marketing Hubspot Landing Pages 28

Ambal's Amusings

DECEMBER 17, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. in January 2008.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Convince & Convert

FEBRUARY 15, 2010

Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System). All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Online Marketing Institute

JULY 9, 2009

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. This internal buzz stimulates action. Government is Where It’s.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Buzz Marketing for Technology

JULY 22, 2008

July 11th, 2008. Currently, their visitors come to their site expecting specific services (the butler) and products (the box). says: July 11th, 2008 at 5:25 pm. says: July 11th, 2008 at 10:02 pm. says: July 12th, 2008 at 2:12 am. says: July 12th, 2008 at 9:30 am. says: July 14th, 2008 at 6:34 am.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. They really know the product, service, and benefits. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. JF : Hyper-targeting.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Ambal's Amusings

NOVEMBER 19, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. As a dyed-in-the-wool direct marketer, all I care about is whether someone responds.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

AUGUST 18, 2010

No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts. How do we help the client sale its product? Hope everyone is having a great day! All rights reserved.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JULY 14, 2010

It’s just the noise that drives me nuts and it is the counter-productive noise that scares companies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

AUGUST 31, 2010

Even around products, amazon reviews, movie reviews, the comments on woot.com. Consumers are discussing products and media. I believe that social media provides some of the air cover needed to get people to like and trust you – again, so the business can ultimately sell more products or fulfull its mission.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 23, 2010

The only way America is even keeping its head above the global water line is by squeezing every last drop of productivity out of all of us. Email marketing's end goal is to promote repeat business or engagement from the merchant's customer base. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. [link] [link] Maggie Hibma Are we rushing into social media?

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159