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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. 10) Converting behaviors in the participation demographics is NOT the goal: 70/20/9/1. Upcoming Events. Go join that!

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. And they use different sources to get their information. All Rights Reserved.

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but June 10th, 2008 at 1:17 pm. Sara Schroter, Senior Researcher, BMJ Editorial, BMA House, Tavistock Square, London, UK. [1] June 10th, 2008 at 1:31 pm. June 10th, 2008 at 3:41 pm. June 11th, 2008 at 10:02 am. s person&#.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

According to SirrusDecisions research, the B2B buyer receives 20.3 Go beyond the high-level demographics of SIC/NAICS codes and company size. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. email campaigns per week, up from 15.4 per week in 2006. All Rights Reserved.

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Understanding productivity in the Information Age - MIT Sloan Newsroom

Buzz Marketing for Technology

Faculty & Research. In today's knowledge-based economy, it pays to be an “information hub” That's one of the implications of groundbreaking new research by three professors affiliated with the MIT Center for Digital Business. Academic Programs. Executive Education. Corporate Connection. About MIT Sloan.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. Follow any comments here with the RSS feed for this post. RSS Feed Click Here to receive new posts instantly via RSS.