2008 Custom Publishing Forrester PR 
Onalytica B2B
AUGUST 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. Customers just don’t buy into self-congratulating marketing anymore.”
The Lead Agency
OCTOBER 4, 2017
It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.
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Online Marketing Institute
NOVEMBER 1, 2010
Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.) " in the marketing mix.
Online Marketing Institute
JUNE 26, 2009
focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.
Online Marketing Institute
AUGUST 14, 2011
We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.
Ambal's Amusings
DECEMBER 17, 2009
Forrester Blog for Interactive Marketing Professionals. Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Customer interviews can help with understanding the true impact of issues. Get Content.
WebMarketCentral
MARCH 16, 2009
To succeed in marketing through social media, businesses of all types have to become publishers. Social media offers publishers "the opportunity to promote content to a wider audience across the web." A company's online presence is no longer limited to its website. 55% of B2B buyers have created profiles on social networks.
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