Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.) " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

The Lead Agency

OCTOBER 4, 2017

It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. That they’re not informing their customers how best to use their software? You write a lot about the importance of strategy.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Forrester Blog for Interactive Marketing Professionals.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Customer interviews can help with understanding the true impact of issues. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Frugalnomics in Full Effect: Forrester and Gartner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management Work Management 40

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Website/Blog traffic and customer engagement are two important ROI measurements.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

WebMarketCentral

MARCH 16, 2009

To succeed in marketing through social media, businesses of all types have to become publishers. Social media offers publishers "the opportunity to promote content to a wider audience across the web." A company's online presence is no longer limited to its website. 55% of B2B buyers have created profiles on social networks.

Social Media 20

Social Media Facebook Social Marketing Forrester 20

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Forrester Blog for Interactive Marketing Professionals. Get Customers. Eccolo Media 2008 B2B Technology Collateral Survey. Get Customers. Eccolo Media 2008 B2B Technology Collateral Survey.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 19% seek customer support. I'm trying to quote Forrester here somewhere.

Social Media 159

Social Media Media Stats Statistics 159

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Customers dont understand how software vendors work. Publisher at CIO magazine, Bob Melk, talks to Accentures Blair Jones about the emergence of Web 2.0. Outsourcing. Supply Chain Management. Partnerships. Globalization. Mergers & Acquisitions. Venture Capital.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

JUNE 22, 2009

B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web. … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. It’s a presentation by Tony Hsieh, the CEO of Zappos, the US online retailer famous for shoes.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. you turn your customers into company/brand ambassadors.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Does you message get prospects and customers to respond? Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. 40% of corporate Twitter accounts include customer service use. We’re all hungry for data.

Paid Content 100

Paid Content Social Media Statistics Research 100

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. And when everything went down, Lehman Brothers was our biggest customer. James McDermott: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. And when everything went down, Lehman Brothers was our biggest customer. James McDermott: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. And when everything went down, Lehman Brothers was our biggest customer. James McDermott: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. 77% of Internet users read blogs, but only 14% of blogs are published by corporations. Twitter Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

Twitter 145

Twitter CRM Business Paid Search Agency 145