Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 123

Social Media Work Management Marketing Management Media 123

WebMarketCentral

NOVEMBER 24, 2008

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3% range, with any performance above 0.5%

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

Hubspot

FEBRUARY 17, 2012

CTR (Click-Through Rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Email Sponsorships - Buying ad space in an email newsletter or sponsoring a specific article or series of articles. newsletters). 25 per email address.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

DECEMBER 21, 2010

It is generally more desirable placement on a website because of its visibility. Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. newsletters). Above-the-fold - The part of a web page that is visible without scrolling.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

Single Grain

DECEMBER 6, 2019

The Complete Guide to Getting Started With Website Personalization. 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. In fact : 63% of customers are more likely to return to a company website that has live chat. Add location tags. 6 ) Video Marketing. Click To Tweet. Boost sales.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145