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Have We Really Improved Marketing Productivity?

B2B Marketing Directions

Over the past 10-15 years, new marketing technologies, channels, and techniques have appeared in rapid succession, and many of these innovations are now in widespread use. The 2008 conversion rates largely reflect marketing productivity before many of the marketing innovations mentioned above had become widely adopted.

Product 49
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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Go take a look at the latest video content from Leadit Marketing! According to Pat Flynn, his story goes something like this, “After getting laid off in 2008, I built a successful online business in the architecture space that generated over 6-figures within a year. Featured Video: How to Be Really Good at Marketing in 2020.

Youtube 220
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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

The most simplistic approach to evaluating customer engagement is to measure conversion rates. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. All Rights Reserved. Resources

B2B 60
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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks. But this doesn't mean your agency shouldn't do inbound marketing. They even wrote the book on inbound marketing to engineers. "By

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Go take a look at the latest video content from Leadit Marketing! Pat Flynn According to Pat Flynn, his story goes something like this, “After getting laid off in 2008, I built a successful online business in the architecture space that generated over 6-figures within a year. Featured Video: How to Be Really Good at Marketing in 2020.

Youtube 100
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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Rules 60