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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

The research discovered that Amazon, Best Buy, and Target were leaders in the space, others had lots to improve upon. Less than one-third had clear contact information or instructions for blind users on how to seek help. Most users care about how brands treat customers and the world. Choose a CMS that Supports Accessibility.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. They know that customers interact with brands far beyond a web browser. They know that customers interact with brands far beyond a web browser.

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Does your Website Make the Grade in 2020?

Hubspot

The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. And we knew how important it was for people to leverage their websites to attract visitors and connect with customers to grow. And helping them book a meeting to learn more. The list goes on.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. This makes it a system for both small business and service vendors: two of my four themes. Users can create lists and segments based on all contact properties, activities, email history, and custom fields.

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Creating Stories that Stick: Building Content that Drives Decisions | AdWeek Elevate Recap

Parse.ly

There are two components of this: there’s the research and the reality. The research of this is really interesting. Harvard professor, Gerald Saltzman, did a lot of research on purchasing decisions and found that 95% of purchases are made by our subconscious. Stories were really the catalyst to those things happening.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. They have the insight on pain points and issues surrounding the customer.

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eMagine Launches New Websites

EMagine B2B Blog

Below is a sampling of some new website launches, and the services eMagine provided: The Lowell Five. While the design was done by their marketing agency, eMagine develped and implemented the content onto a WordPress content management systems (CMS). The Company’s power plants have generated more than 1.5 Asahi-America.