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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Less than one-third had clear contact information or instructions for blind users on how to seek help. With these tips, you can elevate your site’s accessibility and prevent disabled customers from abandoning your brand. Most users care about how brands treat customers and the world. billion to eCommerce competitors.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. They know that customers interact with brands far beyond a web browser. Marketers have more channels to monitor, from social media, to AI assistants, and more.

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Does your Website Make the Grade in 2020?

Hubspot

The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. And we knew how important it was for people to leverage their websites to attract visitors and connect with customers to grow. And helping them book a meeting to learn more. The list goes on.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

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Creating Stories that Stick: Building Content that Drives Decisions | AdWeek Elevate Recap

Parse.ly

That information has been very valuable to us as humans. It has allowed up to carry traditions, carry facts and information, and carry the ways that we operate within our world. This ranges from influencing the most recent financial crisis, into the 2008 recession, all the way back to the Great Depression. Why content?

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. They have the insight on pain points and issues surrounding the customer.

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eMagine Launches New Websites

EMagine B2B Blog

Below is a sampling of some new website launches, and the services eMagine provided: The Lowell Five. While the design was done by their marketing agency, eMagine develped and implemented the content onto a WordPress content management systems (CMS). The Company’s power plants have generated more than 1.5 Asahi-America.