Convince & Convert

JULY 20, 2010

This helps inform the type of content that needs to be created, and where it should be distributed outside of the website (ex. prepare TV review content about HDTVs for twitter and blog comment distribution). I've been asking co-workers for suggestions on books/articles about content strategy. Perfect timing! Im Jay Baer.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108

Convince & Convert

FEBRUARY 11, 2010

While I certainly wouldn’t categorize the app stores as discovery tools (they are distribution tools), they do provide a central location to review apps during the purchase/download decision process. *It’s generally easier for marketers to garner excitement for a native app, though this will change over time. Im Jay Baer. How can I help you?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? link] [link] Chris Book RT @jaybaer: A Social Media Scoreboard That Works [link] [link] Lynn Sheka RT @arikhanson Interesting… RT @jaybaer: Yea! Social media statistics and reporting, without the hassle.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. link] Chris Johnson Another nice post, J.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 14, 2010

In addition to simply hunting, create value, distribute value, share value, and enable the networks to share your remarkable content. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Third, if you’re producing content, atomize it and distribute it as widely as possible.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

APRIL 8, 2013

We realized we couldn’t create relevant brands for our clients without expanding our definition of SEO to include strategic content creation and distribution through blogging, social media, email, and media relations. Paul Roetzer, CEO and Founder, PR 20/20. “SEO has undergone a steady revolution since the 90s,” Aders explains. “We

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Convince & Convert

APRIL 28, 2010

It would be interesting to see if your Facebook Insights shows an age distribution concentration for your Facebook fans in the 25-44 range). Sore spot with us PR types.) Sore spot with us PR types.) Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And yet, many people are still relying on the older stuff because it's familiar to them. Im Jay Baer.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. How can I help you?

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 21, 2010

I'm working on a project right now where we're working with a distribution center that represents about 150 individual local dealerships. It is very economical for a smaller PR agency or large (from $9.99 I completely agree that national companies need to establish a local voice in order to stay relevant. Im Jay Baer.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. Further, mobile users actually spend more time on Facebook, not less. I wonder if that policy is still in effect?

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Single Grain

MAY 24, 2021

Book My Free Audio SEO Consultation . Book My Free Audio SEO Consultation . Stitcher is a podcast hosting and distribution service founded in 2008 by Noah Shanok and Peter deVroede. The platform distributes your podcasts and also provides a free WordPress website. Book My Free Audio SEO Consultation .

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Outputs, Outtakes, Outcomes.Oh via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. SMB and Distribution. Director, Marketing, Communications & PR at EndPlay, Inc. That will be our top focus for next year. Cindy Bates. Cindy_Bates. Susan Beebe. susanbeebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. SMB and Distribution. Director, Marketing, Communications & PR at EndPlay, Inc. That will be our top focus for next year. Cindy Bates. Cindy_Bates. Susan Beebe. susanbeebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

WebMarketCentral

JANUARY 20, 2009

The emergence of social media and user-generated content has radically changed the practice of PR. The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0"

PR 20

PR Best Practices Press Blogger 20

Content Standard

OCTOBER 15, 2018

That was 2008. What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. Activating Content Before It Dies.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. pull PR is, in my opinion, a superior approach: you draw media to you. Well done.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

OCTOBER 1, 2010

Lastly, don’t expect your consumers to be using a variety of social networks and email platforms –they are not evenly distributed, surprisingly, Yahoo has more login than Facebook logins.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

JUNE 3, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. In some cases these are members of the media.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

B2B Marketing Zone Posts

DECEMBER 1, 2010

Is the era of PR over? Chris Koch , November 5, 2010 Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., First, let’s define what PR means from the perspective of the customer (i.e.,

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

May 22, 2008. In this book, we learned how to move things that added value to our organization closer to the core of what we do, and how to disaggregate those things that aren’t as important and push those out to the fringe. Comment by Jonny Goldstein on May 22, 2008 @ 12:19 am. Jumping Over a Mountain. Dr. Wright.

Work Management 100

Work Management Marketing Management Paid Search Agency Social Media 100

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Patrick O’Keefe talk about it in his excellent book Managing Online Forums (I reviewed it here ).

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

Can you imagine an “Illinois Marketing for Dummies&# book? Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. link] Patrick Garmoe Really agree with Scott and Bret.

Twitter 147

Twitter CRM Business Paid Search Agency 147