Biznology

DECEMBER 30, 2016

His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Why did you decide to focus your new book on Account-Based Marketing (ABM)? This all changed with what we call the Lehmann Shock in 2008. This is my fifth book.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Biznology

JUNE 3, 2014

If you want to see some examples of powerfully successful blogger outreaches, check out International Medical Corps (IMC) 2008 , Survivor Corps Operation Survivor 2008 , and Fresh Air Fund Summer 2008 , Jerry White’s I Will Not Be Broken book promotion.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

JANUARY 13, 2016

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Biznology

NOVEMBER 14, 2016

BPR spawned conferences, books, and countless consulting engagements, but there’s little evidence that anyone benefited from it other than the authors and consultants. Domino’s Pizza became a hub of digital innovation in its market only after its shares sank to $3 per share in 2008 and its brand was becoming a social media laughing stock.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Budget Programs 80

Biznology

NOVEMBER 23, 2011

The topic of Social Media ROI, due to its complexity and scope, would be better discussed in a book than in a blog, so here are some themes to think about, as opposed to being a comprehensive analysis of this somewhat controversial area. Discussions on the ROI for Social Media tend to be very polarized.

Social Media 80

Social Media ROI Media Social Networks 80

Biznology

OCTOBER 27, 2010

Clearly the advantage is not that fat yellow book that they throw on your driveway every year. Between about 2005 and 2008, I was asked by three different former monopoly phone companies that burning question, "How can we beat Google?" The nerve of them!) So, what advantages could the Yellow Pages possibly have over Google?

Google 80

Google Paid Search Agency Advertising Agencies Internet Marketing 80

Biznology

OCTOBER 25, 2012

As the book and Brad Pitt film Moneyball point out, and as I’m fond of reminding people , “People who run ball clubs, they think in terms of buying players. I know plenty of businesses who were doing everything right just before the economy cratered in 2008. Those dudes count everything. Except, here’s the thing.

Online Marketing 80

Online Marketing Planning Work Management Marketing & Strategy 80