2008 B2B PPC SEM 
The Point
NOVEMBER 10, 2016
Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.
Online Marketing Institute
APRIL 4, 2011
I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "
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WebMarketCentral
SEPTEMBER 15, 2008
Who's really clicking on your PPC ads? Why do PPC costs keep rising? by iMedia Connection Sandeep Krishnamurthy , Professor of Marketing and E-Commerce at the University of Washington, paints a bleak picture of the future of PPC advertising—then gets blasted for it in the Comments by some fairly high-profile sources.
WebMarketCentral
OCTOBER 13, 2008
How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? What challenges lie ahead for PPC marketers? How can "conquesting" be applied as an SEM tactic? What critical intelligence can be gained from PPC analytics? and "Apply Your PPC Intelligence to SEO."
WebMarketCentral
AUGUST 31, 2009
Meeting the biggest challenges in b2b marketing head-on? Breakout Session Notes — Making Data Driven Decisions — B2B by MediaPost Raw Aaron Goldman outlines six key challenges for b2b marketers identified during a breakout session at the Search Insider Summit, along with the solutions posed by the participants.
WebMarketCentral
JUNE 18, 2008
MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).
Convince & Convert
SEPTEMBER 20, 2010
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.
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