Convince & Convert
MAY 11, 2010
Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Answer Man Once you’ve identified your top six questions, answer them.
ClearVoice
OCTOBER 19, 2020
While doing research for my book, ‘ Hug Your Haters ,’ I came across this interesting Adobe research: On average, B2B companies get 80% of their revenue from repeat customers. It’s the same situation in B2B, except the price of failure is even higher because purchases are more significant. You should totally do that.
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WebMarketCentral
MARCH 23, 2009
Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."
Industrial Marketing Today
MAY 5, 2010
After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. That closes the loop in your content marketing cycle while minimizing loss of qualified leads.
Customer Experience Matrix
JULY 16, 2009
Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision. In any case, this is where the Alterian engine should help.
Ambal's Amusings
AUGUST 5, 2010
Business White Paper: Microsoft - Learn and Earn: A B2B Social Media Case Study. Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. Savvy B2B Marketing blog posts about white papers. White Paper FAQs. How to Write a White Paper – A White Paper on White Papers.
SpotMe Blog
JUNE 13, 2023
Best pharma event management companies FAQ: Choosing the right partner for you So you’ve decided you need additional support from a pharma event management company and need to find the one that will help bring your vision to life. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.
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