Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. All thoughts are welcome! Want to get to know us better?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Jay's thoughtful and action-oriented post is appreciated but we have here is really 4 very good steps to: listen, analyze and respond to customer need… in a way that fosters sales.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JUNE 3, 2010

link] | I saw the TV ad last night and thought same! link] | I saw the TV ad last night and thought same! Food for thought. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] [link] Michael Brenner RT @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 158

Social Media Media Paid Content Work Management 158

Heinz Marketing

FEBRUARY 8, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every week, we do this show, and are featuring some of the best and brightest minds in B2B sales and marketing. Today, Paul, we actually have a little bit of B2B royalty here.

Account Based Marketing 114

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 114

Convince & Convert

SEPTEMBER 8, 2010

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. MySpace answered in July, 2008 – almost a full year later. Over in Europe, bands thought it was cool, but everyone else?

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

SEPTEMBER 1, 2010

Any thoughts? Any thoughts? Any thoughts? link] Don Martelli The first line caught me off guard…I thought, “here we go, another rookie post about social media&# but it’s not. Willingness to risk failure takes strong leadership that is unfortunately all to rare at the most senior levels.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

OCTOBER 1, 2010

How about in the B2B space? Do you think that these connect plug-ins still provide the same value for a B2B company website? Jeremiah Owyang No doubt the first opportunities we'll see are in the B2C consumer space --but don't discount how LinkedIn is indeed a B2B based network.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

JULY 13, 2010

Then, define a social and thought leadership strategy to get them there. A parting thought for the leaders of tomorrow. I tell folks never to take advice from someone that does not personally practice what they preach, and most leadership at PR firms are still digital dummies. Read, learn and experiment on your own.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. link] [link] Kathy Casciani The smart @jaybaer helps deconstruct "social media" – his thoughts on the primary ways to use it.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

AUGUST 4, 2010

Listening to online rants and raves has not only helped me to better educate consumers looking for help, but it has also given me countless ideas for blog posts and thought leadership pieces. and they responded “Thank you&# by DM within an hour – finally I thought “Progress!&# But, alas, you are right.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. Good food for thought: [link] [link] jaybaer Yes. Facebook, of course. jaybaer thinks so.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. Good food for thought: [link] [link] jaybaer Yes. Facebook, of course. jaybaer thinks so.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 23, 2010

There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. It can also be a real product – something your internal R&D lab hadn’t thought about that your consumers are clearly calling for. Market research is as important to most companies as the payroll department.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

Or CEOs having thoughtful retreats in exotic locales to discuss their “Illinois strategy&# ? link] via @jaybaer [link] Steve Woodruff Is Twitter for Business Even Worth the Trouble | Interesting thoughts from @jaybaer [link] [link] Brad Is Twitter for Business Even Worth the Trouble? link] actweb.fr

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

APRIL 27, 2010

I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident. I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149