Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Esp with high consideration set products and long sales cycle, it makes it difficult to track. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Insight, trends, technology and more on.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Martech

FEBRUARY 24, 2022

It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere. Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Santa Barbara, California-based Invoca was founded in 2008. CallSource.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JUNE 23, 2010

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. B BackType - BackType is a social media analytics company that helps companies measure their social engagement.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Written by Bernard Lunn / May 21, 2008 11:15 AM. / Features , Social Networks , Trends. 2008 Web Predictions. 11 Search Trends That May Disrupt Google. Posted by: Paul Tran | May 21, 2008 12:32 PM. Posted by: Jeroen de Miranda | May 21, 2008 1:33 PM. Posted by: JC Cameron | May 21, 2008 1:38 PM.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / Soon-to-be sophomore and official Yale blogger, Sam Jackson , puts this concept to work on his own site, where he blogs about higher education marketing trends. Features , Social Web , Trends. Whats Next on the Web: a ReadWriteWeb Toolkit for 2008. AltSearchEngines.

Social Media 100

Social Media Class Web 2.0 Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Written by Josh Catone / May 12, 2008 5:00 AM. / Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. AltSearchEngines. RWW Daily by Email.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Convince & Convert

JANUARY 3, 2012

So I thought, why not write a book that defines it as this new business model, because after I’d written the last book, The New Small , I was intrigued about companies that were doing things in an interesting way, but they were 10, 15, 20 employees max. Well, what about companies with ten, fifteen, twenty thousand employees?

Amazon 116

Amazon Facebook Google API 116

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” I don’t want to give away any spoilers, but I wouldn’t bet on a dramatic reversal of the trend line just yet. Happy anniversary, dear martech readers.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Convince & Convert

JANUARY 3, 2012

So I thought, why not write a book that defines it as this new business model, because after I’d written the last book, The New Small , I was intrigued about companies that were doing things in an interesting way, but they were 10, 15, 20 employees max. Well, what about companies with ten, fifteen, twenty thousand employees?

Amazon 64

Amazon Facebook Google API 64

Online Marketing Institute

OCTOBER 1, 2010

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Companies that simply put a “Follow me on Twitter&# or “Like us on Facebook&# without registration are doing themselves a disadvantage as they throw away hard earned traffic to a social network.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

KoMarketing Associates

JANUARY 11, 2018

The current Instagram API still requires manually posting of an Instagram photo, but apps like Buffer can remind you when to publish through a mobile push notification. For many companies, posting once a week is doable, so start with that goal then scale up to multiple times per week if you feel like you have more content to share.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. Simply awesome.

Twitter 100

Twitter Stats Tools Tips 100

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). In other words, killer fuel for company politics. Social trends run counter to a single identity. What was it about?

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Don’t get me wrong.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Buzz Marketing for Technology

JUNE 27, 2008

Written by Josh Catone / March 4, 2008 8:06 PM. / But since, the company has shifted gears and now offers Blastfeed as an enterprise filtering solution. Whats Next on the Web: a ReadWriteWeb Toolkit for 2008. Posted by: Four20 | March 4, 2008 8:41 PM. Posted by: rss123 | March 4, 2008 9:45 PM. AltSearchEngines.

RSS 100

RSS Enterprise Management Work Management Digg 100