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Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. Companies today not only need to do good; they also need to tell stories about the good that they’re doing so consumers know about it.

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How These 7 Companies Thrived During the Recession

Hubspot

In 2008, the Great Recession was all over the news. But, how do companies thrive during financially rough times? In this post, we'll review seven companies that grew during the recession and see how they succeeded during economic uncertainty. In fact, sales for technology increased during the 2008 recession. TeamLogic IT.

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Latest Trends & New Perspectives on Brand Risk

Biznology

It has opened the door to a great variety of activism and disinformation and as a result, companies are facing new types of brand risks. In light of this surge of threats to brands, it is important to stay updated with the latest trends and new research that can provide insights to help protect (and ideally build) brands.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. A key driver for this trend is the emerging values of millennials and purposeful branding. More and more, consumers are buying brands not just for what it does, but also what a brand or the parent company stands for–e.g. by 2025, for example.

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B2B Demand Generation Predictions for 2021

The Point

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? I think a significant trend for B2B marketing and sales in 2021 will be video. – Ben, Creative Director. “I

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

» Technology PR Sessions at 2008 PRSA Conference. Although I don't attend every year, I have always found the annual conference of the Public Relations Society of America (PRSA) very worthwhile for keeping up with the latest trends in the field and making valuable contacts among corporate and agency PR practitioners. 

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Why Millennials Value Experiences, Not Stuff

Biznology

However, the most noteworthy trend is their decreased desire to own things or buy them through traditional channels. The obvious winners of this significant trend are industries like events, travel and dining. One company that has successfully capitalized on this growing desire for travel, dinners and engaging activities is Airbnb.