Hubspot

JANUARY 3, 2019

So it goes without saying that featuring customer testimonials on your landing pages can go a long way to boost conversions. Internet analytics company comScore wasn’t satisfied with conversions coming from their software product pages. Incorporate Customer Reviews into Key Pages. 250,000 people can’t be wrong!”.

Effectiveness 71

Effectiveness Conversion Landing Pages Verticals 71

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Do a full audit that determines your best sources of leads, traffic, and page views.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Online Marketing Institute

NOVEMBER 8, 2010

The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JULY 10, 2019

Ad tracking has made it possible for marketers to more accurately measure, test, and revise ads based on how users interact with their online campaigns. A tracking URL is a normal page URL from your website with a tracking token added to the end of it. Here's an example landing page URL by itself, and with a tracking token (in bold).

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

Customer Experience Matrix

APRIL 14, 2009

But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. The company now has about 20 clients.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Single Grain

NOVEMBER 14, 2023

So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. This gives you the opportunity to test different ad creatives, targeting parameters and campaign strategies without committing significant financial resources upfront.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Webbiquity

MARCH 28, 2012

Any website element can be creatively designed and optimized, from navigation menus and forms to landing pages and 404 error pages. Imaginative 404 Error Pages. 33 More Entertaining 404 Error Pages by Mashable. 35 Creative 404 Error Pages by Web Design Ledger. What’s this post about?

Design 100

Design Marketing Websites Tips Landing Pages 100