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Facebook Ads Library- What it is and how to use it

Valasys

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. This forged to be the perfect opportunity for Facebook to create an indispensable advertising platform. .

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

Mongo is also fast and scalable and good for analytical processing in general. This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. Technical users can still set up a feed using API calls or JSON posts when necessary. Sailthru was founded in 2008.

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How a Minor Change by Facebook Resulted in a $92 Million Acquisition

readwrite

One of the biggest newspaper companies in the world may be trying to get into the Facebook advertising game. publisher of USA Today and scores of regional and local newspapers, is reportedly close to announcing a $92 million acquisition of BLINQ Media , which specializes in building technology to boost engagement with ads on Facebook.

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Virtual Event Platform Comparison: 2022 Virtual Event Tech Guide

SpotMe Blog

But you need robust data analytics and insights. They offer direct integration with Google Analytics and Facebook Pixel. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. They offer an API to help build integration to the rest of your stack. Critical features for your virtual event.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.