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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Suggest one ROI metric that you have found to be very effective" Read on to get their insights. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. • Plan triggers that help nudge your prospects to take next steps.

ROI 100
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. I recommend answering each question with a dedicated blog post, and a video – at a minimum. You don’t need a film crew. You don’t need a makeup artist.

FAQ 137
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My social media marketing posts from 2011

Biznology

I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. Read more… Fire for effect when you can’t get a bead on your market — What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him. For real effect.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Single Sign On systems don’t go away they simple aggregate this new level of data.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.