Ambal's Amusings

SEPTEMBER 17, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

JULY 27, 2010

Those words are often used interchangeably, but they are not the same. Those words are often used interchangeably, but they are not the same. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. You would be entirely wrong. Visits are up. Page views are up. Retweets are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 21, 2010

In other words put a copyright, all rights reserved on your content or the bottom of your blog. In other words put a copyright, all rights reserved on your content or the bottom of your blog. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. What others are floating around out there? Leave them in the comments, and I’ll expand the collection. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social. Social media is the ultimate canary in the coal mine.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MAY 11, 2010

I think not. During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). How does zero clicks sound? Social media makes it possible.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

FEBRUARY 5, 2010

2 many words I guess? Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. But I need your help with the biggest change – the header. I don't think it's needed.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What’s Your Relationship with Your Audience? What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Single Grain

JULY 16, 2020

Of course, this is also good advice anytime things go a little awry (like the 2008 recession or whenever unemployment rates get higher, etc.). Not only that, but they are using words like “ friends ” to create an emotional connection. Leverage in-product messaging to increase engagement rates. Learn about pricing.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

FEBRUARY 23, 2010

I do think though that every communicative act has to be rooted in some kind of strategy within the business. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. The difference is actually very small, as the goal of social media is to make big companies act like small ones.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 13, 2010

Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Just leave a comment below about who influenced you and why and you could win. I’ll randomly select 10 winners.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. What matters to the CEO is her/his vision – no more and no less.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Read, learn and experiment on your own.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we make a viral video that gets thousands of views? Everyone, ultimately, is as ‘bad’ as each other when it comes to SM.

PR 160

PR Social Media Paid Content Media 160

Buzz Marketing for Technology

JUNE 27, 2008

Written by Josh Catone / May 12, 2008 5:00 AM. / The official definition of crowdsourcing from Jeff Howe, is "the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call." 22 Comments. Graphic Design.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Convince & Convert

APRIL 14, 2010

Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger. The best – and most effective – social media programs aren’t based on promotions and message distribution. Instead, they revolve around removing friction and uncertainty for potential or current customers.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. Stemming from the IRC and discussion forums of old, it was routine (accepted and expected even) to have an online pseudonym. “BunnyBoy213″ was your handle. finally shut down Geocities last year, a decade after buying it for $3.5 It’s understandable on one hand.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) On the surface, it makes sense.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Heinz Marketing

FEBRUARY 8, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Convince & Convert

AUGUST 31, 2010

If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin? Yet, Mitch doesn’t see it happening in social media. The information exchange is asynchronous.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Get Your Social Media Operations Act Together Get Your Social Media Story Straight A Social Media Scoreboard That Works [link] Innovate AZ Are You Suffering From Premature Calculation?:

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Hubspot

FEBRUARY 17, 2012

CAN-SPAM - Short for 'Controlling the Assault of Non- S olicited Pornography And Marketing Act of 2003,' it's a law that outlines rules for commercial email, establishes requirements for commercial messages, provides email recipients with the right to make you stop emailing them, and lays out consequences for violations of the Act.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. I had an epiphany the other day. Email is a vampire. Now I don’t mean that in the negative, “suck the life out of you” way. Skeptical of the analogy?

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

SEPTEMBER 23, 2010

The real-time Web is about seeing opportunity, and acting upon it. I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. But there are 400 million people on Facebook,&# Gilbert said. It only launched 5/3.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. At Monday’s Social Fresh conference in St. Louis, I was delighted to join Sarah Evans , Jason Falls , Amber Naslund , and Zena Weist on the closing panel discussion.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

AUGUST 25, 2010

The coupon has a timed code and expires in 3 days, nudging you to act. Can’t argue with your point and neither can Starbucks… BUT they can and are attempting to shift the way you ‘act’ aka surf while on ‘location’ at their venue. Why would Starbucks need their own digital network?

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

SEPTEMBER 2, 2010

Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. If someone is looking for “chocolate ice cream&# you need to have content pieces to show up on that radar. Targeted at marketing directors.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

SEPTEMBER 20, 2010

Yes, thanks to social media, business is faster than ever. But it’s also slower than ever. The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. And that takes time. Trust takes time. Creating advocacy takes time.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159

Convince & Convert

JUNE 16, 2010

Doing so often leads to meaningful (profitable) discoveries that can be acted on. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation. Whether B2B or B2C, customers are buying based on what they need.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. And why wouldn’t they be? 2) Programmatic Advertising. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145