Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). All rights reserved.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 28, 2010

[link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

SEPTEMBER 21, 2010

Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia #SaveOurShores [link] Francis Otolo RT @socialEspeaking: RT @ingurz RT @mtext: Social Media Monitoring Tools – hw 2 Pick D rt. All rights reserved.

Social Media 157

Social Media Media Paid Content Work Management 157

B2B Marketing Zone Posts

DECEMBER 1, 2010

12 Tips For B2B Marketers to Excel in Twitter - Modern B2B Marketing , November 16, 2010 Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. This is up from 16% in 2008. million for 2009 and “triple that&# ($13.5. Blogging varied by industry type.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

link] TrafficVault.com RT @AndrewHazen The 39 Social Media Tools I'll Use Today [link] #socialmedia #web2.0 link] Michael Rajnovic Jay Baer: The 39 Social Media Tools I’ll Use Today [link] [link] Tony Wood Yea. This information was helpful for someone who has not used social media. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

link] TrafficVault.com RT @AndrewHazen The 39 Social Media Tools I'll Use Today [link] #socialmedia #web2.0 link] Michael Rajnovic Jay Baer: The 39 Social Media Tools I’ll Use Today [link] [link] Tony Wood Yea. This information was helpful for someone who has not used social media. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Which do you believe? All rights reserved.

Twitter 147

Twitter CRM Business Paid Search Agency 147