Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. You're almost to the point of sale. Very helpful post, Jay. All rights reserved.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 20, 2010

I’m talking about qualified, sales-ready leads. If you (or any of your readers) have any quantifiable evidence of social media’s role in generating qualified, sales-ready B2B leads, I sure would like to see it. I’m talking about qualified, sales-ready leads. Top B2B marketing posts for 2009 (hint: social media) =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google. I'd love to write up a case study on you guys when you're ready.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? link] Weekly Links: August 23, 2009 | UpYourSocial [.] What’s Your Pitch? The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? What type of program is this? What’s Your Relationship with Your Audience?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Ambal's Amusings

AUGUST 27, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Eccolo Media 2008 B2B Technology Collateral Survey. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JULY 22, 2010

Securing The Commitment You may have noticed that these three companies have very different business models: the first seeks a passionate and active user base, the second is looking to increase in donations and the third wishes to stimulate sales volume. They drive sales (not their goal) by user recommendations – on and offline sales.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Golden Spiral

APRIL 16, 2019

It's like Millennials are now the ones who are kind of the decision makers, and so instead of them following some big brand or something, they jump on Google, they search, and if you're not keen enough to have search engine optimization to be able to tell a great brand story, and then to very quickly take them to a journey of discovery, you lose.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Online Marketing Institute

OCTOBER 1, 2010

Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds. By sharing their experiences with friends on Facebook, Twitter, LinkedIn, Google, Yahoo, MySpace, etc. you turn your customers into company/brand ambassadors.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. Fox wants to recoup their investment, not by doing new things, but by squeezing the turnip and doing the old things better, using Fox’s sales team as the vise. I think Myspace is a great case study but I don’t think FB has learned from the mistakes.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Hubspot

OCTOBER 17, 2018

The new variation produced a 15% lift in one of Wistia's main onboarding metrics - and led to more account activations and sales. A Google search for " growth hacking " yields a plethora of results. Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. Embed live videos.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Marketing, sales, and customer success teams have to evolve. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Asia Matos. DemandMaven | Founder.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Marketing, sales, and customer success teams have to evolve. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010 Sales Leadership: Time Management Tips. B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Expion just compiled 8 case studies with one of our clients, Applebee's. That said there are some options.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 9, 2010

Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. link] Sheamus Quite. or Web 2.5,

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

APRIL 22, 2010

I’m not courageous enough to swim against a tide of 110,000 global searches per month on Google for “social media&#. You have to be your own case study. You have to be your own case study. I’m not about to banish “social media&# from Convince & Convert. Thank you.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

APRIL 27, 2010

Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? RT @jaybaer: Information as Theater – The Power of Humanized Description [link] #sg [link] Jeremy Bryant Google Reader: Information as Theater – The Power of Humanized Description – Thanks Jay, great read! All rights reserved.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. P.S. – Your link-bait title worked on me, Jay. Twitter question. Thank you as always.

Twitter 147

Twitter CRM Business Paid Search Agency 147