WebMarketCentral

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Best of 2007: Website Design

WebMarketCentral

With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items. Here you can provide specific information that visitors both expect to find and that will help them feel "safe" with the offerings you provide."

Design 20
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Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20
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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Fortunately, she also serves up guidance on how to effectively cut through your prospective buyer's clutter of emails, phone calls and endless meetings: "Occasionally a savvy marketer or seller captures my attention, gets me to raise my hand asking for more information and even entices me to request a meeting. What are they doing?

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WMC Interviews: Dale Underwood

WebMarketCentral

EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. Dale Underwood (DAU): I've been directly involved with information technology my entire career. What's your background?

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Best of 2007: Marketing Research

WebMarketCentral

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. What do marketing professionals need to know about online video?

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Christopher Barger, GM's Social Media Rock Star

WebMarketCentral

In other words, technology has enabled your "market" to avoid your message and get information straight from your customers. Meanwhile, what several hot products—iPods, DVRs and satellite radio—have in common is that they enable consumers to avoid commercials.

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

paid click volume (is) up 18% from January 2007 to March 2009.In MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing.