Anything Goes Marketing

NOVEMBER 11, 2007

In the example above, marketing can send emails on behalf of the account managers which makes the entire team more efficient and helps achieve the desired company objectives. UPDATE 11/14/2007: This example is an internal campaign that my company ran. Do you have any good personalization examples?

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

FEBRUARY 19, 2007

Cutting Through the PR Crap - Blogs Can Help While Goodyear may be saying that it set a sales record in Q4 2006 , it's obvious that a 3 month strike that ended on December 28, 2006 really hurt the company in Q4 2006 and continues to do damage in the first quarter of 2007. Creating a blog is another weapon to help you do this.

Press 100

Press PR Tagging Business Blogging 100

Anything Goes Marketing

MARCH 7, 2007

In the downloadable PDF, they provide 6 lead generation insights for 2007. Sales also has to be included in the planning process as they need to know that the goal is to help them and not get in their way. While I didn't purchase the complete report, I had a look at the executive summary and wasn't impressed until the last few points.

Lead Generation 100

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Anything Goes Marketing

DECEMBER 3, 2006

Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. If you're team can't come up with any ideas, here are a few to get them thinking: Interview a few of your customers regarding a specific challenge that they faced and how your service/product helped them overcome this.

Web 2.0 100

Web 2.0 RSS Webcast Business 100