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Marketing Edge

Marketing Edge

Hey, it might not be enough money to quit your day job, but it is a way to fulfill a passion, share knowledge, and build your expertise and writing portfolio. Society of New Communications Research Symposium VIP (very impressive pricing) in Boston December 5 and 6: Give a look at the agenda at and if you want to go, e-mail me at and I’ll send you codes for a little dough off the top. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Watch what Disney does.

Using Lifetime Value to Measure the Value of Data Quality

Customer Experience Matrix

Lifetime value per customer can be calculated many ways, but a pretty common approach is to break it into three major factors: - acquisition value, further divided into the marketing cost of acquiring a new customer, the revenue from that initial purchase, and the fulfillment costs (product, service, etc.) Value per order or product can itself be broken into revenue, marketing cost and fulfillment cost. Second of all, if you need it: every business process ultimately affects a customer, even if all it does is impact overhead costs (which affect prices and profit margins).

The Right Way to Think about Marketing Mix Models

Customer Experience Matrix

A serious marketing mix model considers competitive activities, product pricing, retail distribution and in-store promotion. It is certainly possible to add operational metrics as inputs: say, on-time arrivals if you’re an airline or order fulfillment accuracy if you’re a distributor or customer satisfaction scores for just about anyone. Here’s a fine mess: I was all set to review a paper titled “Marketing-Mix Modeling the Right Way”, partly because I found the title annoyingly arrogant and partly because I have doubts regarding the methodology it describes.

Anther Unforgivably Long Post on Lifetime Value

Customer Experience Matrix

For each transaction, I had available the marketing cost, revenue (positive or negative, since refunds were included in the data), product cost (cost of goods plus fulfillment). This would highlight any changes affecting all customers at the same time, such as an across-the-board price increase, general fall-off or improvement due to economic conditions, or the result of a fulfillment problem. A few weeks ago I wrote a long series of posts about the uses of Lifetime Value. I made several references to a “Lifetime Value system” that would support many of these applications.

How to Reduce Information Overload |

Buzz Marketing for Technology

And instead of spending a good chunk of my day filtering through incoming information, I’d rather spend the energy on bringing more enjoyment and fulfillment into my life. This entry was posted on Fri, Nov 16, 2007 at 5:07 am and is filed under productivity. Compare Prices On Movies & Books. Compare Prices. Think Simple Now. The Blog. About. Archives. Search.

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Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

As each need is met, personal achievement rises and purpose is fulfilled. For first world countries, the lower needs are viewed as commonplace commodities, while the focus moves towards meeting much higher end needs of careers, vacations, hobbies and spiritual fulfillment. For marketers, the news is good overall. world-wide, and that this greatly exceeded the 3.7% They do if they are.

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Indeed, if one examines basic IT infrastructure like servers, storage and basic applications such as e-mail, Mr. Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers. Not exactly. And clearly not all of the IT landscape has commoditized.

Drive Budget Planning with the “IT Hierarchy of Needs”

The ROI Guy

The bad news is that even with this growth, most organizations annual IT budgets will remain below 2007 levels. For these solutions we see little pricing power for vendors, higher performance / capabilities at a lower cost year over year, and standardization / consolidation. As each need is met, personal achievement rises and purpose is fulfilled.

Wake Up, Boss! Your Salespeople Need Help

Jill Konrath's Fresh Sales Strategies Blog

Moreover, it seems like prospecting has gotten more difficult since 2006 – 2007, when I was selling most every day to get this company started. Let’s consider software sales: a decade or two ago, buyers were dependant on sales people to provide the information they needed to evaluate a purchase – product functionality, hardware requirements, pricing, etc. It’s not just cold calling.