WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

FEBRUARY 20, 2008

Selling the Benefit: Duracell by Marketing Genius from Maple Creative Blogger Skip Lineberg praises a Duracell campaign that creatively and effectively focuses on product benefits in crucial situations—such as in heart monitors and fire alarms—to differentiate a commodity product. Can you buy customer loyalty?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

FEBRUARY 1, 2008

Taking a short break from the "Best of 2007" series, I recently had the opportunity to meet with Ardath Albee for an interesting discussion. WMC: What is your "key differentiator"—what separates you from your competition? Here's our conversation. WebMarketCentral (WMC): What did you do before Marketing Interactions?

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

MAY 20, 2009

I was moving super fast when redoing our company’s logo in 2007. Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • We considered lots of things before signing off on a final pick, but I didn’t test it in all contexts. And I got burned. Is it memorable? • Is it attractive?

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

JULY 28, 2008

This was actually from December 2007, but I overlooked it last January. SEO Best Practices: Essential To Do's for A New Website by Search Engine People Dev Basu outlines five areas that form a foundation for SEO efforts, including proper internal linking, sitemaps and developing a blog.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

SEPTEMBER 10, 2007

We developed the application, lined up the merchants, and launched in May of 2007 with iBakeSale.com. We realized nobody else was doing this and that it was a good twist/opportunity that could help us gain traction with consumers. It's been growing ever since. JT: Great question, we get this one a lot.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20