Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi
Outgrow
MAY 23, 2022
So, who is my audience and where am I trying to deliver differentiated value so that I can take that audience to the next level? That means what is your differentiation so that you can cut through all the clutter. They’re talking about themselves, it’s pure entertainment, which is fine. To do that we need to build trust.
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