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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

So, who is my audience and where am I trying to deliver differentiated value so that I can take that audience to the next level? That means what is your differentiation so that you can cut through all the clutter. They’re talking about themselves, it’s pure entertainment, which is fine. To do that we need to build trust.

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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

This is what I call your content tilt or differentiation point. Did you know that, according to the Bureau of Labor Statistics , the average American still watches three hours of television per day? In 2007 I left an executive job in media to start a business. It’s not big enough. It needs to be big!

Planning 101
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Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. This is an important differentiation. According to an article by Spring Metrics , “A 2007 Article in Target Marketing cites 2.9% Numbers matter.

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How To Improve Customer Focus: 6 Tips and Strategies

Salesforce Marketing Cloud

In 2007, after delivering close to one billion DVDs into customers’ mailboxes, Netflix realized their customers would prefer something different — inexpensive, simple-to-access entertainment they could watch on demand. What is customer focus? Obsessive knowledge of both what your customers need, and how to deliver it.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

It differentiates the brand. who remembers this catchy tune sung by cats, for cats, in Meow Mix's television commercials? But its most famous one is the jingle "Like a good neighbor, State Farm is there," which you're likely familiar with if you live in the United States and watch television. Or maybe the fewest calories?

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

Advertising industry trends are pretty straightforward: companies plan to invest $172 billion in digital ads in 2021 and only $104 billion in traditional (offline) types: This means that media giants, such as Facebook and Google, will account for more advertising costs than radio, newspapers and television put together.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

It differentiates the brand. who remembers this catchy tune sung by cats, for cats, in Meow Mix's television commercials? But its most famous one is the jingle "Like a good neighbor, State Farm is there," which you're likely familiar with if you live in the United States and watch television. Or maybe the fewest calories?