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Key Takeaways From our Influencer Marketing Huddle Workshop

Onalytica B2B

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. When hotels.com first started out with influencer marketing, they used to send influencers off to different locations and give them total free reign with their visit and their content produced from it.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

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Top 10 SaaS Conferences to Attend in 2021

accelerate agency

With some fantastic content already out there, plus software solutions such as video chatting making it easier than ever to grow your own knowledge, some might judge conferences to be on the decline. When you’re looking into events that could be relevant to your own business, make sure to check the speaker list. So where to start?

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. Your Web site. Linked from Twitter.

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Sales Pipeline Radio, Episode 200: How To Sell Right Now with Ray Makela @RayAMakela

Heinz Marketing

And it does remind me, for those of us who’ve been around long enough, maybe survived 2007 and 2008 and 2000, 2001, looking back on that, that it’s not that everything goes away overnight, it’s that things just take a little longer. You guys put out a ton of really great content across multiple formats.

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Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing

Marketing Insider Group

Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. The highly innovative program for its time single-handedly proved the business value of brands providing useful content to their customers. This strategy is apparent in the content OPEN Forum provides too.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The Death of a Salesman? of respondents), and peers (28.7%), especially early in the lifecycle. this year, an increase from 3.1%